Chrysler for sale in the Philippines
Chrysler is an American car manufacturer and one of the US “Big Three” which includes General Motors and Ford. The Chrysler Group LLC, which is owned by Italian automaker Fiat, also sells different car brands such as Dodge, Ram and Jeep. In 2014, this company was named the seventh biggest automobile producer in the world.
Walter Chrysler founded the company in 1925 and later purchased the Maxwell Motor Corporation of Detroit in an attempt to gain a good reputation quickly. The company then acquired Dodge and created its Plymouth and DeSoto divisions.
“Imported from Detroit” is Chrysler’s slogan which they have used since 2011. The US company hired renowned rapper Eminem, who also hails from Detroit, to be featured in their commercial which was aired during that year’s Super Bowl. The campaign highlighted the return of the US brand which saw an unstable performance over the decade.
Technology and innovation
During the 1930s, the company developed a revolutionary Airflow technology, which featured a prominent grille and swooping lines aimed at improving its aerodynamics. The Airflow car was ahead of its time thanks to its monumental shift in interior styling and comfort-centered technology which veered away from the traditional engineering standards of the 1930s.
The company is among the few American car manufacturers that survived the Great Depression. During the post world war era in the late 1940s, the company surpassed Ford as the number one brand in the US.
At one point, the company was also involved in making rocket boosters, specifically the Saturn V 5-engine which is still considered, to this date, to be the largest single booster rocket. The 36-story rocket was recorded to have travelled at an astounding 17,500 mph.
Popular Chrysler models
The Chrysler 300C is a full-size luxury car dubbed the “most technologically advanced car”. It comes with a 3.6 liter V6 engine which produces 286 horsepower. This car’s base model has a price tag of P2.850 million.
Aside from the 300C, the Chrysler Town & Country is one of the two car models offered locally by the American car brand. This luxury minivan is also equipped with the same engine as the 300C and has an active pedestrian protection system.
The Chrysler Pacifica is a mid-size crossover SUV with a 5-door wagon body which was first introduced in 2003, but was later pulled out in 2008. Later models were equipped with a 4.0 liter SOHC V6 engine or a standard 3.8 liter EGH V6.
Availability in the Philippines
CATS Motors, Inc. is the official distributor of Chrysler, Jeep and Dodge products in the country. They also market another luxury brand, Mercedes-Benz. With the exception of the 300C and the Town & Country, most Chrysler car models enter the country through the gray market.
Interesting facts about Chrysler
With the onset of the American recession in 2008, Chrysler declared bankruptcy, citing debt and poor sales. The federal government stepped in and offered the company bailout loans. Eventually, Fiat bought its controlling shares.