First CAGI Truck of the Year 'Dealer Talks' Held at Isuzu Alabang

Following the first-ever staging of its 'Dealer Talks' in Honda Cars Manila Bay, the Car Awards Group, Inc. (CAGI) recently held the second part of its 'Dealer Talks' at Isuzu Alabang in Muntinlupa City last August 5, 2017. Whereas the first 'Dealer Talks' discussed by the Honda Civic RS Turbo was named as the 2016-2017 Car of the Year-Philippines (COTY-P), the latest staging discussed the qualities of the 2016-2017 Truck of the Year-Philippines (TOTY-P) winner, the Isuzu D-Max 4x2 3.0 LS AT.

Forging a partnership with Isuzu Automotive Dealership, Inc. (IADI) with the help of Isuzu Philippines Corporation, CAGI was able to commune with about 100 participants composed mostly of sales representatives from Alabang, Rizal, Cavite, and Pasig dealerships. CAGI believes that these sales agents are the front-liners that would best share the message to the consumers as they could pitch the importance of the TOTY award. "We knew we had to make this happen since CAGI is the only organization in the country that has been conducting instrumented tests for each new vehicle every year. For us, having the privilege to be named Truck of the Year Philippines was special and we had to relay this to our customers,” said IADI Marketing Manager Pam See. For the first time ever, outsiders were granted access to the inner workings of the Truck of the Year, from candidate selection to testing, to scoring, to awarding. For this year, CAGI is again set to finding the best in the field through these actual instrumented tests and they will again be partnering with KPMG R.G. Manabat & Co.