Rolls-Royce Names its ‘High-Bodied Car’ the Cullinan
Rolls-Royce has finally revealed the name of its upcoming all-new
sport utility vehicle high-bodied car and it is the Cullinan.
The Cullinan monicker was actually the project name of the vehicle when Rolls-Royce first announced it three years ago, and it is what the vehicle will be called when it officially goes on sale.
“The name Cullinan has been hiding in plain sight since we revealed it as the project name some years ago,” said Rolls-Royce Chief Executive Officer Torsten Müller-Ötvös. “It is the most fitting name for our extraordinary new product. Cullinan is a motor car of such clarity of purpose, such flawless quality and preciousness, and such presence that it recalibrates the scale and possibility of true luxury. Just like the Cullinan Diamond, the largest flawless diamond ever found, it emerges when it is perfect and exists above all others.”
The Cullinan Diamond was extracted from a mine in South Africa’s Magaliesberg Mountains in 1905, and at 3,106 carats, it remains the largest diamond ever discovered. Cleaved into nine stones, cut and polished, the two largest portions of the Cullinan reside in the British Imperial Crown and Sovereign’s Sceptre with Cross.
Like the diamond, the Rolls-Royce Cullinan has undertaken a fascinating journey. From the searing deserts of Africa and the Middle East to the freezing snows of the Arctic Circle; from the grassy glens of the Scottish Highlands to the towering canyons of North America, the designers, engineers, craftspeople and artisans of the House of Rolls-Royce have shaped, tested and polished this unique motor car to eliminate any flaw and make it Effortless, Everywhere.
“We were inspired by the epic processes, over many millennia, which went into the creation of the Cullinan Diamond. The name embodies the many facets of our new motor car’s promise. It speaks of endurance and absolute solidity in the face of the greatest pressures; it tells of rarity and preciousness and it alludes to the pioneering, adventurous spirit of The Hon. Charles Rolls and the engineering innovation of Sir Henry Royce; and, of course, it speaks of absolute luxury, wherever you venture in the world,” continued Müller-Ötvös.
Cullinan is the second Rolls-Royce to sit atop the company’s recently announced all-new proprietary aluminum spaceframe ‘Architecture of Luxury.’ Unique and unequaled in its brilliance, every facet of the Rolls-Royce Cullinan scintillates.
Müller-Ötvös concludes: “Quite simply, the name Cullinan is perfect and brilliant.”