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Michelin, the world’s leading tire company, unveiled the Michelin Energy XM2+ with the tagline, ‘Your Stopping Superpower.’ Targeting young and budget-conscious consumers looking for tires with safety and performance that last, the Michelin Energy XM2+ is the ideal fitment for small and midsize passenger cars. Developed to outperform its previous …

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Michelin Primacy

Tires are the most important part of your car. This is the only part of your car that is in-contact with the road. It determines life and death literally every time you travel. My 1998 Honda CR-V’s tires were due for replacement. I bought its tires three years ago when …

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TyrePlus

Michelin recently opened the first TyrePlus outlet in the Philippines, an internationally famous car servicing center concept which is part of the Michelin global network of professionals in car maintenance. The comprehensive Car Service Center that offers a wide choice of major tire brands, lubricants, batteries, suspension and other services, …

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Micheli LTX Force

Michelin Philippines has launched the Michelin LTX Force, a new tire for SUVs and light trucks that “comes with the best of Michelin’s on- and off-road technologies for multi-purpose use on all types of terrain.” “On a global scale, the SUV tire segment is growing larger in strategic importance,” said …

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bf goodrich logo

BF Goodrich, the popular American tire brand that has enjoyed over a century of existence, mounts a strong Philippine comeback by launching its new BF Goodrich Advantage T/A Drive and T/A SUV tire lines. Both lines are made of advanced rubber compounds and built using multiple plies for better strength …

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