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Everyone knows PIN–or Personal Identification Number. And perhaps a lot of you also know what a car’s VIN–or Vehicle Identification Number is. But did you know that there’s also a TIN–or Tire Identification Number? A TIN can easily be identified by checking out its sidewalls like this one: Also called …

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No one can deny the importance of tires. But honestly, they’re so common and plain these days–once you’ve seen one, you’ve seen all, right? Wrong. Truth is, technology has kept up with modern wheels and have produced remarkable ones that are truly impressive, to say the least. Here are some …

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Next year, expect the 2020 Ford Explorer to offer something that many drivers have been praying for: to get their tires to fix their punctures without any help. Made by Michelin, these tires can be so efficient in ‘self-sealing’ their holes that drivers won’t even notice their tires have been punctured …

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Michelin’s ‘Teens Prove Their #StreetTread‘ campaign, wherein teens were enticed with Michelin-inspired sneakers to check the condition of their tires for safety, won ‘Best of Silver Anvil,‘ the top honor at the 2019 Silver Anvil Awards hosted by the Public Relations Society of America (PRSA). The ‘#StreetTread’ campaign, which Michelin …

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Maxxis Philippines recently unveiled its latest addition to its motorcycle tire portfolio for the Philippines, the M-6161W. Fits underbone and moto street bikes, the M-6161W assures better mileage, stability, and traction for rider safety and convenience. Maxxis Philippines Chief Operating Officer Ronald Ang said that the all-new M-6161W features a directional …

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The (latest) Falken has landed. JM Far East Inc., the Philippine exclusive distributor of Falken Tires, has launched the newest range of Falken high-performance and all-terrain tires that is set to run the roads and trails of the country. In his welcome remarks, JM Far East President and CEO Winston …

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Tire

A commissioned study made by Goodyear Auto Service and Just Tires revealed that millennial drivers are more familiar with emojis than a tire pressure monitoring system (TPMS). The results revealed that 88 percent of younger drivers were correct in identifying the eye-roll emoji, while only 51 percent were able to identify …

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Mitsubishi Motors Philippines Alpine Motors

Michelin and Mitsubishi Motors Philippines have joined hands to make after sales service at Mitsubishi service centers much more convenient for customers. Mitsubishi has begun to offer a range of Michelin tires at Alpine Motors, its Carmona Mitsubishi dealership and service center in Cavite. The offering seeks to provide car …

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Michelin Primacy

Tires are the most important part of your car. This is the only part of your car that is in-contact with the road. It determines life and death literally every time you travel. My 1998 Honda CR-V’s tires were due for replacement. I bought its tires three years ago when …

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Are you on a tight budget? And do you need to buy new tires ASAP?  The good news is there are a handful of affordable budget tires that are available in the market today. These tires cost PHP7,000 (or less), but they come from brands that have proven their value …

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Goodyear Assurance TripleMax 2

Global tire brand Goodyear has introduced its latest product, designed to prep drivers for the rainy season. Coinciding with the 120th anniversary celebration of being in the business globally, Goodyear Philippines launched the Assurance TripleMax 2–that would give drivers utmost safety and control, especially on wet roads. The latest offering is …

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Maxxis

North Trend Marketing, the official distributor of Maxxis tires in the Philippines, recently launched four new tire models. Led by the new Maxxis Premitra HP5, the three other tire models launched are the Mecotra ME3 for cars and the Bravo HPM3 and Razr MT772 for crossovers and sport utility vehicles …

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We are seeing many advancements in this technological era. However, while those advancements validate the greatness of human race, we also need to be concerned in sustaining our environment. Michelin is among the many companies that understands the value of taking care of our planet as seen on its research …

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Michelin Acorus Technology

Michelin, one of the world’s largest tire makers, and Maxion Wheels, the world’s largest wheel manufacturer, received a 2018 CLEPA Innovation Award at this year’s European Association of Automotive Suppliers (CLEPA) Innovation Award program. The jury recognized the two companies’ joint innovation efforts that resulted in the latest wheel invention, …

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Firestone

World-renowned tire brand Firestone has risen from the ashes as it returns nearly two decades after it was introduced by the same company that brought it here. Philippine Allied Enterprises Corporation (PAEC), the official distributor of Bridgestone in the Philippines, has recently reintroduced the brand, expressing firm belief that it …

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