FCA Launches 'Drive Forward' Initiative


Fiat Chrysler Automobiles launches “Drive Forward” initiative, offering FCA cutomers 24/7 support and financing. “In an effort to alleviate shopping concerns and to chart a path for better days ahead, FCA is launching its "Drive Forward" initiative. Starting April 1, Chrysler, Dodge, Jeep®, Ram Truck, FIAT and Alfa Romeo brands will offer 24/7 support and well-qualified buyers can get zero percent financing for 84 months and no payments for 90 days on select FCA 2019 and 2020 models,” FCA stated. Olivier Francois, Chief Marketing Officer of Fiat Chrysler Automobiles said that "We are all one community and we can help during these unprecedented times." "We want to both offer consumers support and assist them financially while we all work hand in hand toward better days. And we'll continue to explore additional opportunities as a company to help as we all navigate our way through this difficult time together." fca

"Drive Forward" FCA Online Retail Experience

FCA has designed a more user-friendly process for their customers. In addition to 24/7 customer support and pricing incentives, FCA is also enhancing vehicle purchasing capability with the launch of a new Online Retail Experience (ORE). “ORE is a digital retailing solution that allows customers to complete the entire vehicle purchase process online and from the comfort of their own homes. Not only can consumers purchase a vehicle off a dealer lot, they can conduct a vehicle trade-in, apply for credit, receive price and payment estimates and review service protection plan options. Customers can explore the new Online Retail Experience via the Chrysler, Dodge, Jeep®, Ram Truck, FIAT and Alfa Romeo brand websites, where they can begin the purchase process, then connect with a local dealer to finalize the sale, saving time in the process. A call center agent is available to help consumers through the Online Retail Experience.” Once the customer has purchased their vehicle of choice, they can then work with participating dealers to have their vehicles delivered directly to their homes. fca  

"Drive Forward" Multimedia Campaign

To get customers warmed up to the "Drive Forward" initiative, the multimedia campaign will span across broadcast, CRM and each of the brands' social and digital media channels. “A 30-second and 15-second combined brand broadcast spot, in addition to 15-second individual social media spots, will run across the Chrysler, Dodge, Jeep and Ram Truck brand social media channels, featuring OneRepublic's all-new track, "Better Days," just released to address the current climate.” "The band's hope is that our new song, 'Better Days,' will bring comfort as we all stay home to combat the COVID-19 outbreak," said OneRepublic frontman Ryan Tedder.  

FCA Expands Efforts to Support Coronavirus Relief

To help those affected by the Covid-19 pandemic, FCA announced last month that the company is in the process of converting its first plant to produce 1 million face masks per month to donate to first responders and health care workers. More recently, the company expanded its support of Covid-19 relief efforts, focusing on two main things: providing 1 million meals to school children across North America and support for a range of technical, logistical and manufacturing programs, such as face mask production.  

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