Hyundai PH Introduces Breakthrough in Car Retail, Markets Hyundai Reina through O Shopping

Hyundai PH Introduces Breakthrough in Car Retail, Markets Hyundai Reina through O Shopping

Hyundai Asia Resources, Inc. (HARI), the official distributor of Hyundai passenger cars in the Philippines, launched an industry-first partnership with A CJ O Shopping, which shall market Hyundai's newest offering, the all-new Hyundai Reina. This latest development in Hyundai's formal introduction of Reina in the Philippine automotive industry marks the distributor's pioneering initiative to innovate the car shopping experience and make it more convenient for the motoring public at large.

HARI President and CEO Maria Fe Perez-Agudo affirms that the move to market Reina through O Shopping is a win for the Filipino customer, as she expressed, "Hyundai's partnership with O Shopping ushers in a transformative new era of the car shopping lifestyle in the Philippine market, as it accords customers the convenience of two powerhouse retail channels, TV and online shopping, thereby shaping a more convenient and rewarding car shopping experience for Filipinos."

Agudo emphasized that this collaboration is one among many of the distributor's strides toward making innovation accessible for Filipinos at every customer touchpoint through unique collaborations with global brands, and exploring a different approach in the way a car is traditionally marketed and sold, utilizing a home TV shopping platform with a medium close to the hearts of Filipino customers, imparting that, "We are a distributorship committed to delivering industry firsts, such as our Five-Year Unlimited Mileage Warranty for all Hyundai passenger cars, our One Hyundai Club, the first-ever distributor-based motoring lifestyle rewards program in the country, the breakthrough Hyundai CRDi diesel engine, and now, marketing the all-new Reina through a trusted and world-class home TV shopping brand. This is the result of our constant efforts to understand our customers--their needs and wants--thus, providing us valuable insights into shaping our programs and initiatives around bettering their total experience of Hyundai in mobility and beyond."

O Shopping, a joint venture between ABS-CBN Corporation and CJ ENM Company Limited from Korea, offers quality home TV & online shopping experience through informative, entertaining, and convenient formats. Catch the Hyundai Reina on O Shopping website starting February 12, 2019; watch it aired on ABS-CBN Channel 2, Skycable Channel 11, and ABS-CBN TV Plus Channel 8 starting March 15, 2019.

Hyundai Reina Hyundai Reina

Read All

Featured Articles

Recommended Articles For You

Read All

Car Articles From Zigwheels

  • News
  • Article Feature
  • Advisory Stories
  • Road Test
  • Chery Auto PH now 23-dealer strong
    Chery Auto PH now 23-dealer strong
    Ruben Manahan IV . Today
  • Honda Cars PH breaks ground for 2 upcoming outlets
    Honda Cars PH breaks ground for 2 upcoming outlets
    Ruben Manahan IV . Today
  • Nissan, Mitsubishi ink partnership to explore societal solutions using EVs
    Nissan, Mitsubishi ink partnership to explore societal solutions using EVs
    Paulo Papa . Today
  • BAIC PH previews 5-car lineup prior to public launch
    BAIC PH previews 5-car lineup prior to public launch
    Ruben Manahan IV . Today
  • Bentley, PUBG Mobile team up to bring 'opulence to battleground'
    Bentley, PUBG Mobile team up to bring 'opulence to battleground'
    Ruben Manahan IV . Today
  • Cabin check: What’s inside the BYD Atto 3
    Cabin check: What’s inside the BYD Atto 3
    Paulo Papa . Today
  • Midsize SUV battle: Hyundai Santa Fe vs. Ford Everest
    Midsize SUV battle: Hyundai Santa Fe vs. Ford Everest
    Paulo Papa . Mar 14, 2024
  • Hyundai Santa Fe: 6 seductive colors
    Hyundai Santa Fe: 6 seductive colors
    Paulo Papa . Mar 12, 2024
  • Hyundai Santa Fe vs. the competition
    Hyundai Santa Fe vs. the competition
    Paulo Papa . Mar 12, 2024
  • Luxury mover matchup: GAC M8 vs. Toyota Alphard
    Luxury mover matchup: GAC M8 vs. Toyota Alphard
    Paulo Papa . Feb 27, 2024
  • Here are some ideal destinations and safety tips for the upcoming Holy Week
    Here are some ideal destinations and safety tips for the upcoming Holy Week
    Paulo Papa . Mar 08, 2024
  • Here are some New Year’s resolutions for car owners
    Here are some New Year’s resolutions for car owners
    Paulo Papa . Jan 03, 2024
  • PH auto market: 2023 in retrospect
    PH auto market: 2023 in retrospect
    Paulo Papa . Dec 15, 2023
  • Here’s a holiday gift guide for car enthusiasts
    Here’s a holiday gift guide for car enthusiasts
    Hazel Nicole Carreon . Dec 15, 2023
  • Oil players cut pump prices anew
    Oil players cut pump prices anew
    Paulo Papa . Nov 14, 2023
  • BYD Atto 3: from the metro to the mountains
    BYD Atto 3: from the metro to the mountains
    Paulo Papa . Mar 18, 2024
  • Late bloomer: Hyundai Stargazer GLS Premium
    Late bloomer: Hyundai Stargazer GLS Premium
    Ruben Manahan IV . Mar 08, 2024
  • Adventure-ready: Subaru Crosstrek
    Adventure-ready: Subaru Crosstrek
    Paulo Papa . Mar 01, 2024
  • More doors, more fun: Suzuki Jimny 5-door
    More doors, more fun: Suzuki Jimny 5-door
    Paulo Papa . Feb 27, 2024
  • Refined ride: Volkswagen Tharu SEL
    Refined ride: Volkswagen Tharu SEL
    Paulo Papa . Feb 27, 2024