Mitsubishi named top mass-market brand in latest JD Power CSI Study

Mitsubishi was named the top mass-market brand in the 2023 US Customer Service Index (CSI) Study conducted by JD Power.

In a statement, Mitsubishi Motors North America, Inc. (MMNA) shared that it garnered an overall CSI score of 881 points, allowing it to beat 17 other mass-market automotive marques in the study organized by the American data analytics, software, and consumer intelligence firm. 

“From our in-house staff at MMNA, to our field reps across the country, to all of our dealer partners nationwide, we’ve all dedicated ourselves to giving Mitsubishi Motors customers the best experience possible,” commented MMNA President and Chief Executive Officer Mark Chaffin.

“Our hard work has paid off — both for us and our customers. After we finished tenth in the mass market segment in the Study in 2018, it made us question everything that we were doing. Now to see us ranking first among all mass-market brands in the JD Power 2023 US CSI Study, well, this is truly an accomplishment worth celebrating. Thanks and congratulations to the entire team on this milestone achievement,” he added.

In addition to its CSI Study honor, MMNA also took top honors in the new Mass Market SUV segment.

Mitsubishi’s CSI success is the realization of a multi-year effort focused on improving its corporate and retail operations to encompass every touchpoint of the customer relationship with their vehicle as well as the shopping, purchase, and service experiences.

Additionally, the brand's aforementioned achievement follows two straight years of year-on-year retail sales growth and the successful launches of the brand's award-winning Mitsubishi Outlander and Outlander plug-in hybrid electric vehicles.

Photos from Mitsubishi

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