Aston Martin, Girard-Perregaux build limited-edition timepiece

Aston Martin announced that it has teamed up with Girard-Perregaux to build a limited-edition timepiece, dubbed the Laureato Green Ceramic Aston Martin Edition.

To be made available in June, the exclusive wristwatch blends elements inspired by the automotive brand’s contemporary cars. For example, the “skeletonized baton type hour and minute hands” were said to have been influenced by the sleek contours and the lightweight construction of Aston Martin’s cars.

Likewise, the timepiece also features a dial presented in a cross-hatch design, a diamond-like pattern found on Aston Martin’s original “AM” logo (used from 1921-1926), as well as the quilted leather upholstery found in some of the marque’s high-performance vehicles.

“From the outset, the design of the Laureato was distinctive, yet cohesive. Its styling encompassed geometric, clean-cut lines while exhibiting a slightly gentle character. Contrasting polished and satin-finished surfaces, an ergonomically integrated bracelet, and, of course, as always, an in-house movement… these are the essential ingredients that have made the Laureato a remarkable success. The same ingredients are much in evidence with the new Laureato Green Ceramic Aston Martin Edition, along with the addition of an interesting, highly contemporary material,” said Girard-Perregaux Chief Executive Officer Patrick Pruniaux.

Aston Martin revealed that the brand’s association with the color green began many decades ago when manufacturers raced in the colors of their country of origin. Since then, the company has entered races using various shades of green before resting on the now-familiar Aston Martin Racing Green, which adorns its Formula 1 cars.

It was a logical conclusion, Aston Martin explained, for this co-branded timepiece to be dressed in green — a color that evokes thoughts of performance and success.

“Our goal was to conceive an advanced luxury product. Interestingly, Patrick and I spent a lot of time talking about the folklore of the Laureato and the design play between shape and proportion of its iconic bezel. When he shared GP’s exploration into the optical properties of technical ceramics, micro-beads and microns, I became quite enchanted by this idea of the past becoming the future. We’re always exploring combinations of technology, color, and materials in Aston Martin sports cars to enrich performance, functionality, and owner enjoyment. Together we’ve fused these ideas and attributes to generate this cool new Aston Martin GP Laureato,” commented Aston Martin Executive Vice President and Chief Creative Officer Marek Reichman.

The Laureato Green Ceramic Aston Martin Edition is made in two sizes, 42 millimeters (mm) and 38mm, and is limited to only 388 and 188 examples respectively. The unique timepiece will be available in selected Girard-Perregaux retailers in June.

Photos from Aston Martin

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