Auto designer Peter Schreyer’s works explored in new book ‘Roots and Wings’


Peter Schreyer is one of the most notable individuals in the automotive industry for his contribution to designing iconic models from some of the biggest brands.


  • Who is Peter Schreyer?

    Schreyer is a famous German automobile designer.
  • What the brands he has been associated with?

    Schreyer has designed cars for Volkswagen, Hyundai, Audi, and now Kia.
  • The German automotive designer’s works are explored and studied in a new book published by Gestalten titled Roots and Wings.

    “Peter Schreyer is not only an outstanding designer but also someone capable of inspiring strong emotions. I believe his story, whose life transcends the barriers of the Eastern and Western worlds with his unwavering philosophy, will be a motivation to all,” said Hyundai Motor Group Executive Chair Euisun Chung.

    Schreyer’s works include the Volkswagen Golf IV, Volkswagen new Beetle, Audi TT, Kia Stinger, and Hyundai Nexo.


    Filipino car enthusiasts would recognize Schreyer’s style in Kia’s local offerings such as the Stinger, Soluto, and Stonic.

    “Working in Korea has been a very rewarding experience for me. During my time here, I have learned a lot about myself, about my roots, about the people I was privileged to meet, and about the unique relationship between Korea and Germany. How things relate to each other and how they contrast always inspires me as a designer,” Schreyer said.

    He adds, “I have completed every project with a smile on my face, always striving to make our dreams come true. I am a car designer with all my heart and I always considered myself lucky for working in my dream job.”

    In 2006, Schreyer received a fateful phone call with an offer to join Kia Motors Corporation. Drawn in by the rare opportunity to build up a design direction from scratch, he accepted and became Chief Design Officer for Kia.

    The book Roots and Wings is now available at major retailers.

    Photos from Kia

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