Auto designer Peter Schreyer’s works explored in new book ‘Roots and Wings’

Peter-Schreyer

Peter Schreyer is one of the most notable individuals in the automotive industry for his contribution to designing iconic models from some of the biggest brands.

KEY TAKEAWAYS

  • Who is Peter Schreyer?

    Schreyer is a famous German automobile designer.
  • What the brands he has been associated with?

    Schreyer has designed cars for Volkswagen, Hyundai, Audi, and now Kia.
  • The German automotive designer’s works are explored and studied in a new book published by Gestalten titled Roots and Wings.

    “Peter Schreyer is not only an outstanding designer but also someone capable of inspiring strong emotions. I believe his story, whose life transcends the barriers of the Eastern and Western worlds with his unwavering philosophy, will be a motivation to all,” said Hyundai Motor Group Executive Chair Euisun Chung.

    Schreyer’s works include the Volkswagen Golf IV, Volkswagen new Beetle, Audi TT, Kia Stinger, and Hyundai Nexo.

    kia-stinger-model

    Filipino car enthusiasts would recognize Schreyer’s style in Kia’s local offerings such as the Stinger, Soluto, and Stonic.

    “Working in Korea has been a very rewarding experience for me. During my time here, I have learned a lot about myself, about my roots, about the people I was privileged to meet, and about the unique relationship between Korea and Germany. How things relate to each other and how they contrast always inspires me as a designer,” Schreyer said.

    He adds, “I have completed every project with a smile on my face, always striving to make our dreams come true. I am a car designer with all my heart and I always considered myself lucky for working in my dream job.”

    In 2006, Schreyer received a fateful phone call with an offer to join Kia Motors Corporation. Drawn in by the rare opportunity to build up a design direction from scratch, he accepted and became Chief Design Officer for Kia.

    The book Roots and Wings is now available at major retailers.

    Photos from Kia

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