BMW Motorrad bands with Marshall for possible in-motorcycle audio

Riding a motorcycle while listening to music brings intense pleasure, according to BMW Motorrad. That's why songs like Steppenwolf's “Born to be Wild” were made to celebrate that pleasure, as the German motorcycle maker cited. 

So, to ensure perfect beats and basses while riding, BMW Motorrad said it has been engaged in development work on its sound systems with British company Marshall Amplification. 

BMW Motorrad didn't mention any specifics, apart from its claim that "the innovation and quality" of its sound systems are "set to reach new heights." 

For 60 years, Marshall, originally from Hanwell, London, now based in Bletchley, Milton Keynes, UK, has produced legendary guitar amplifiers used by the world’s best musicians. Since 2012 it has expanded the audio quality into award-winning headphones and active speakers designed for music lovers.

The legendary Marshall spirit and the development power of BMW Motorrad will in future be reflected in new innovative products for motorcycles and music, especially in the BMW Motorrad Heritage segment.

First new products from this strategic partnership will be seen this July, BMW Motorrad said. 

Photos from BMW Motorrad

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