FCA Launches 'Drive Forward' Initiative

fca
Fiat Chrysler Automobiles launches “Drive Forward” initiative, offering FCA cutomers 24/7 support and financing. “In an effort to alleviate shopping concerns and to chart a path for better days ahead, FCA is launching its "Drive Forward" initiative. Starting April 1, Chrysler, Dodge, Jeep®, Ram Truck, FIAT and Alfa Romeo brands will offer 24/7 support and well-qualified buyers can get zero percent financing for 84 months and no payments for 90 days on select FCA 2019 and 2020 models,” FCA stated. Olivier Francois, Chief Marketing Officer of Fiat Chrysler Automobiles said that "We are all one community and we can help during these unprecedented times." "We want to both offer consumers support and assist them financially while we all work hand in hand toward better days. And we'll continue to explore additional opportunities as a company to help as we all navigate our way through this difficult time together." fca

"Drive Forward" FCA Online Retail Experience

FCA has designed a more user-friendly process for their customers. In addition to 24/7 customer support and pricing incentives, FCA is also enhancing vehicle purchasing capability with the launch of a new Online Retail Experience (ORE). “ORE is a digital retailing solution that allows customers to complete the entire vehicle purchase process online and from the comfort of their own homes. Not only can consumers purchase a vehicle off a dealer lot, they can conduct a vehicle trade-in, apply for credit, receive price and payment estimates and review service protection plan options. Customers can explore the new Online Retail Experience via the Chrysler, Dodge, Jeep®, Ram Truck, FIAT and Alfa Romeo brand websites, where they can begin the purchase process, then connect with a local dealer to finalize the sale, saving time in the process. A call center agent is available to help consumers through the Online Retail Experience.” Once the customer has purchased their vehicle of choice, they can then work with participating dealers to have their vehicles delivered directly to their homes. fca  

"Drive Forward" Multimedia Campaign

To get customers warmed up to the "Drive Forward" initiative, the multimedia campaign will span across broadcast, CRM and each of the brands' social and digital media channels. “A 30-second and 15-second combined brand broadcast spot, in addition to 15-second individual social media spots, will run across the Chrysler, Dodge, Jeep and Ram Truck brand social media channels, featuring OneRepublic's all-new track, "Better Days," just released to address the current climate.” "The band's hope is that our new song, 'Better Days,' will bring comfort as we all stay home to combat the COVID-19 outbreak," said OneRepublic frontman Ryan Tedder.  

FCA Expands Efforts to Support Coronavirus Relief

To help those affected by the Covid-19 pandemic, FCA announced last month that the company is in the process of converting its first plant to produce 1 million face masks per month to donate to first responders and health care workers. More recently, the company expanded its support of Covid-19 relief efforts, focusing on two main things: providing 1 million meals to school children across North America and support for a range of technical, logistical and manufacturing programs, such as face mask production.  

Also Read

FCA Launches ‘1 Million Meals’ Relief Ops

Explore Chrysler 300C

Read All

Featured Articles

Recommended Articles For You

Read All

Featured Cars

Compare & Recommended

Car Articles From Zigwheels

  • News
  • Article Feature
  • Advisory Stories
  • Road Test
  • ACMobility guarantees worry-free electrified mobility EV models, charging hubs
    ACMobility guarantees worry-free electrified mobility EV models, charging hubs
    Ruben Manahan IV . Today
  • LTO announces DL renewal schedule, to commence after Holy Week
    LTO announces DL renewal schedule, to commence after Holy Week
    Paulo Papa . Today
  • GAC Motor PH to reveal Emkoo Hybrid
    GAC Motor PH to reveal Emkoo Hybrid
    Ruben Manahan IV . Mar 27, 2024
  • Toyota PH offers emergency roadside assistance for Lenten season anew
    Toyota PH offers emergency roadside assistance for Lenten season anew
    Paulo Papa . Mar 27, 2024
  • Honda Cars PH reactivates HEAT for Holy Week
    Honda Cars PH reactivates HEAT for Holy Week
    Paulo Papa . Mar 27, 2024
  • Brembo: an ideal choice for discerning Filipino car owners
    Brembo: an ideal choice for discerning Filipino car owners
    Paulo Papa . Mar 26, 2024
  • Flyweight feud: Suzuki S-Presso AGS vs. Honda Brio V CVT
    Flyweight feud: Suzuki S-Presso AGS vs. Honda Brio V CVT
    Paulo Papa . Mar 20, 2024
  • Cabin check: What’s inside the BYD Atto 3
    Cabin check: What’s inside the BYD Atto 3
    Paulo Papa . Mar 19, 2024
  • Midsize SUV battle: Hyundai Santa Fe vs. Ford Everest
    Midsize SUV battle: Hyundai Santa Fe vs. Ford Everest
    Paulo Papa . Mar 14, 2024
  • Hyundai Santa Fe: 6 seductive colors
    Hyundai Santa Fe: 6 seductive colors
    Paulo Papa . Mar 12, 2024
  • Here are some ideal destinations and safety tips for the upcoming Holy Week
    Here are some ideal destinations and safety tips for the upcoming Holy Week
    Paulo Papa . Mar 08, 2024
  • Here are some New Year’s resolutions for car owners
    Here are some New Year’s resolutions for car owners
    Paulo Papa . Jan 03, 2024
  • PH auto market: 2023 in retrospect
    PH auto market: 2023 in retrospect
    Paulo Papa . Dec 15, 2023
  • Here’s a holiday gift guide for car enthusiasts
    Here’s a holiday gift guide for car enthusiasts
    Hazel Nicole Carreon . Dec 15, 2023
  • Oil players cut pump prices anew
    Oil players cut pump prices anew
    Paulo Papa . Nov 14, 2023
  • First look: JMC Grand Avenue
    First look: JMC Grand Avenue
    Paulo Papa . Mar 27, 2024
  • Above average: Toyota Raize G
    Above average: Toyota Raize G
    Paulo Papa . Mar 22, 2024
  • BYD Atto 3: from the metro to the mountains
    BYD Atto 3: from the metro to the mountains
    Paulo Papa . Mar 18, 2024
  • Late bloomer: Hyundai Stargazer GLS Premium
    Late bloomer: Hyundai Stargazer GLS Premium
    Ruben Manahan IV . Mar 08, 2024
  • Adventure-ready: Subaru Crosstrek
    Adventure-ready: Subaru Crosstrek
    Paulo Papa . Mar 01, 2024