CAMPI-TMA Jan. 2026 sales fall 10%, industry still targets 500K units by yearend

MANILA: The country’s automotive distributors posted a 10-percent year-on-year decline in sales in January 2026, reflecting a slowdown after the yearend surge.

In a joint report, the Chamber of Automotive Manufacturers of the Philippines, Inc. (CAMPI) and the Truck Manufacturers Association (TMA) said combined retail sales reached 33,696 units, down from 37,504 units sold in January 2025.

The January figure was also 21.4 percent lower than the 42,870 units sold in December 2025.

The commercial vehicle (CV) segment — which typically drives overall industry performance — likewise declined, with sales falling to 27,518 units from 29,875 units in the same month last year.    

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On the other hand, the passenger car category recorded a steeper drop, decreasing 20 percent year on year to 6,178 units from 7,729 units previously.

When consolidated with other available industry data, total automotive sales for January 2026 reached 35,053 units.

Despite the overall decline, electrified vehicle (xEV) sales continued to grow. CAMPI-TMA members sold 2,610 xEV units in January, 63 percent higher than the 1,600 units delivered in the same period last year. Electrified vehicles accounted for 7.75 percent of the market during the month.

Hybrid electric vehicles comprised the bulk of xEV sales, with 2,072 units sold, representing a 79.39-percent share of the electrified segment. Plug-in hybrid electric vehicles and battery electric vehicles posted sales of 277 and 261 units, respectively.

In a statement, CAMPI expressed optimism despite the slower start to the year.

CAMPI President Jose Maria Atienza said the lower January sales were expected following the traditional yearend rush in the automotive market. He noted that December 2025 marked the industry’s strongest December performance since 2017.

Atienza added that January’s sales indicate the industry remains on track to achieve its full-year target of surpassing 500,000 units. Adjusted for seasonality, he said, the January performance aligns with the steady pace observed in the second half of 2025.

Sales leaders

Leading CAMPI-TMA members in January 2026 was Toyota Motor Philippines with 16,346 units sold, accounting for 48.51 percent of the market.

Mitsubishi Motors Philippines Corporation ranked second with 7,003 units sold, capturing nearly 21 percent of total sales.

The local distributors of Suzuki Philippines and Nissan Philippines were in a close race for third place, recording 1,646 and 1,589 units sold, respectively.

Rounding out the Top Five was Ford Philippines with 1,272 units sold.

CAMPI-TMA’s Top 10 are as follows:

Year-to-date ranking	Distributor name	Sales volume (as of January 2026)
First	Toyota Motor Philippines	16,346
Second	Mitsubishi Motors Philippines Corporation	7,003
Third	Suzuki Philippines Incorporated	1,646
Fourth	Nissan Philippines	1,589
Fifth	Ford Motor Company Philippines Incorporated	1,272
Sixth	Honda Cars Philippines Incorporated	1,162
Seventh	Isuzu Philippines Corporation	1,125
Eigth	SAIC Motors Philippines Incorporated (Morris Garages distributor)	716
Ninth	Hyundai Motor Philippines, Incorporated	711
Tenth	KP Motors Corporation (Kia distributor)	668

Also read:

PH auto industry sales barely miss 500k-unit mark

CAMPI-TMA Nov. 2025 YTD retail performance now at 420K

CAMPI-TMA Oct. 2025 YTD sales on downward growth

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