Mitsubishi local HEV production expansion to bolster PH auto industry

MANILA: Mitsubishi Motors Philippines Corporation’s (MMPC) plans to produce hybrid electric vehicles (HEVs) would further boost the local automotive industry.

In a statement, MMPC Chairman Noriaki Hirakata said the firm’s initiative to add an HEV production facility—which would mark its participation in the government’s Electric Vehicle Incentive Strategy (EVIS)—would expand the marque’s lineup in the country and support the government’s goal of strengthening the competitiveness of the Philippine automotive industry. 

“Hybrid electric vehicles represent a practical next step for the Philippine market. By expanding our local manufacturing portfolio, we are broadening mobility choices for our customers while supporting the country’s ambition to strengthen its automotive manufacturing capabilities,” Hirakata said. 

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Set to be part of the previously announced P7-billion investment that the company will allocate for its business in the Philippines, the initiative reflects Mitsubishi’s long-term business direction of identifying ASEAN as a core growth region, with the Philippines being one of the company’s priority markets.

“MMPC has always taken a long-term view of the Philippines. We see significant opportunities to strengthen local manufacturing, introduce new technologies, and help shape the next chapter of the country’s automotive industry,” he said.

Aside from this, MMPC shared that it is moving toward investing in people, strengthening partnerships with local suppliers, and enhancing the competitiveness of its operations. 

“Our ambition extends beyond manufacturing vehicles. We want to help position the Philippines for the future by contributing to a more competitive, innovative, and resilient automotive industry. We believe that is the enduring contribution MMPC can make to the country,” Hirakata added.

Sources told Carmudi Philippines that the first model that could be rolled out once MMPC starts producing HEVs could be the Xpander HEV, which is available in Thailand. While waiting for the company’s confirmation, here are the nameplate’s specifications in the Thai market. 

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