Honda PH opens 3rd flagship store

Honda Caloocan branch opening

In its bid to further share the joy of mobility with more people in the north of Metro Manila, Honda Philippines, Inc. (HPI) has opened its newest flagship store in Caloocan.


  • Where is the newest Honda motorcycle flagship store in the Philippines located?

    It is located at 311 Rizal Avenue Extension, Grace Park in West Caloocan.
  • Which company is Honda Philippines partnering with to put up the new store?

    Honda is partnering with Triumph JT Marketing Corporation.
  • Strategically-located at 311 Rizal Avenue Extension, Grace Park in West Caloocan, the latest Honda motorcycle dealership was launched in partnership with Triumph JT Marketing Corporation — one of the distributor’s fastest-growing dealer-partners.

    The store, which has more than 1,000 square meters of space, showcases the complete line-up of Honda motorcycles, power products and genuine spare parts.

    Honda Caloocan branch opening

    “Caloocan is an ideal location for an HPI flagship store, being bordered by Manila, Quezon City, Malabon, Navotas, and Valenzuela. Considered as one of the hot spots for growing commercial and industrial areas, it’s also home to the clusters of motorcycle dealers including spare parts and accessories stores,” HPI President Susumu Mitsuishi was quoted as saying.

     “Our new Caloocan Flagship store will only make the area even more well-known as the place where customers can get the best in anything and everything about motorcycles and power products,” he added.

    The Honda flagship store in Caloocan will offer the Japanese motorcycle brand’s on-road sports model and big bikes that include the all-new CB150X, all-new CB500F, and the 2022 CBR650R.

    Honda Caloocan branch opening

    Customers of the new Honda Caloocan branch, HPI shared, can expect quality service from highly-trained mechanics who will attend to power products, commuter bikes and big bikes separately.

    For his part, Triumph JT Marketing Corporation President Jayson Te expressed excitement over the opening of the flagship store in the area, which is known as a motorcycle trading hub in the country.

    "Everyone knows how much this project means to Triumph JT Marketing Corporation, especially since this has been my late father, Jose Te's dream. This would not have been made possible without everyone's unwavering support, and hardwork, especially to our relatives Edbert Lao and Debbie Lao Gonzales who has been with us for three decades, as well as all the employees of Triumph JT Marketing Corporation,” he added.

    Honda Caloocan branch opening

    The dealer of the recently-inaugurated sales facility (which is the third HPI flagship store that was launched in 2022) was founded in 1966 and is considered one of the pioneers in the local motorcycle industry. 

    Relatedly, HPI assured that there are several more store openings lined up for the year, as it “remains committed to reaching Honda’s valued customers wherever they are in the country.”

    The new Caloocan flagship store is open Mondays to Saturdays, 9 a.m. to 5 p.m. For more information, contact branch manager Virgilio Cruz Jr. at 0922-855-7825. Customers may follow the store’s Facebook account at @TJTMCSalesCaloocan to know more.

    Photos from Honda Philippines Inc.

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