MIAS 2017: Ford PH to bring Ford Island Conquest test drive experience nationwide
Ford Philippines has announced at the 2017 Manila International Auto Show that it is bringing its Ford Island Conquest test drive and brand experience nationwide. According to Ford Philippines, the Ford Island Conquest "is the ultimate test drive arena for car enthusiasts and interested buyers to experience the Everest, Ranger, and EcoSport." The test track is an outdoor course that's laid out with various obstacles and also includes a water-wading drive-thru "to highlight key features and capabilities of the Everest and Ranger." The Ford Island Conquest also features a mock-up Ford showroom, providing a good opportunity for both owners and interested buyers to learn more about Ford’s sales and after-sales services and ownership packages. Following two successful stagings of the event in Alabang and Bonifacio Global City, Ford Philippines is bringing the experiential test drive activity to more Filipinos nationwide with scheduled roll-outs in Bulacan, Pampanga, Naga, Laguna, Pangasinan, Iloilo, Bacolod, Cebu, Cagayan de Oro, and Davao, as well as additional events in Metro Manila to include Greenhills, Ortigas, Marikina and Quezon City, among others. "We're excited to have the Ford Island Conquest at MIAS and present something unique to the Show that engages consumers by simulating an actual Ford drive experience," said Ford Philippines Managing Director Lance Mosley. "Our first two Ford Island Conquest events were a real success and we want to share this opportunity and experience with more Filipinos across the country."