Mini USA brings giant RC car controller to LA Auto Show

Mini’s United States (US) arm “shocked” — pun intended — attendees of the ongoing Los Angeles (LA) Auto Show by bringing a giant remote-controlled car (RC) controller.

The said giant RC controller was actually a 240-volt (V) Level 2 electric vehicle charger in disguise. It was displayed and was available to use during the first two days of the LA Auto Show.

“At Mini, we always like to bring a splash of excitement that reminds people of the fun and creativity inherent to Mini’s culture. We strive to keep that fun and excitement alive for everyone that loves to drive, and this project unites the ideas of today’s electric vehicles with our collective nostalgia for the electric RC cars of our youth,” said Mini USA Brand Communications Manager Rah Mahtani.

Following its stint at the LA Auto Show, the Mini RC charger will go on tour, with its temporary installation at several local Mini dealers throughout California.

Photo from Mini

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