Porsche Design, Honor team up to create cutting-edge smart devices

Porsche Design announced that it has teamed up with Honor — a Chinese technology brand — to create cutting-edge smart devices.

For those who do not know, Porsche Design is the German car brand's fashion and lifestyle arm. The aforementioned division produces a variety of products from electric bikes and gaming steering wheels to eye wear and timepieces.

Honor, on the other hand, is known for producing electronic consumer goods such as mobile devices and smartphones.

Per Porsche, the collaboration between the two brands will see the combination of exceptional design and advanced technology that will see a range of high-end products that will offer consumers a sophisticated and luxurious electronic experience that embodies the best of both brands.

“The exclusive partnership with Honor is a milestone for the further expansion of Porsche Design’s iconic electronic product portfolio. With Honor, we have found the perfect partner to drive innovation and offer our customers exciting new products that perfectly combine exceptional design and outstanding performance. We are united by the same goal of becoming leaders in the modern luxury segment for smart devices,” stated Porsche Lifestyle Chief Executive Officer (CEO) Stefan Buescher.

For Porsche Design’s part, the Ludwigsburg-based fashion brand will bring its unique design expertise and decades of experience in the luxury segment to this partnership. Its reputation and success are based on the timeless, functional, and purist design philosophy created by Professor Ferdinand Alexander Porsche, who not only designed the legendary Porsche 911, but also the world’s first all-black wristwatch.

A limited-edition product is expected to be released in China in January 2024. Expected to be an ultramodern smartphone, word on the web hints that it could be an Honor Magic 6 mobile device.

Based on a teaser photo, the mobile phone appears to have a back part that resembles the bonnet of a Porsche car. Likewise, the contours of the rear end also seem to have some semblance with the flowing lines of a vehicle bearing the carmaker’s crest.

“Honor’s human-centric design melds with Porsche Design’s brand philosophy to create intelligent luxury products that will accelerate the mobile lifestyle of tech enthusiasts and Porsche aficionados alike. This long-term collaboration between Honor and Porsche Design opens exciting new opportunities to bolster our growth in markets around the world,” noted Honor CEO George Zhao.

This is not Porsche Design’s first dance with a tech company. Notably, the fashion brand has once teamed up with Blackberry (which is a once formidable smartphone company, should any of you Gen-Zs dare ask) and Huawei.

Photos from Honor

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