Porsche unveils premier NFT collection

Porshe has unveiled the company’s first-ever non-fungible token (NFT) collection at the ongoing Art Basel in Miami.

According to the Stuttgart-based car brand, the NFT collection is designed by Hamburg-based 3D artist Patrick Vogel, in his studio ALT/SHIFT. The former architect created digital portraits that center around a white Porsche 911.

“This project is an additional element of our digitalization strategy. We’ve made our commitment for the long haul and our Web3 team has the autonomy to develop innovations in this dimension as well. Innovation management at Porsche also sees potential in the purchasing experience, the metaverse, and the supply chain. Vehicle and sustainability issues are also being considered,” said Porsche Deputy Chairman and Member of the Executive Board for Finance and IT Lutz Meschke.

Per Porsche, buyers of the NFT can also influence the design of their individual NFTs in a collaborative and immersive journey lasting several months.

To do so, they can choose from three core themes of the Porsche brand and integrate them into the artwork according to their personal preferences. The Performance, Heritage, and Lifestyle routes will influence the appearance and character of the digital collectibles. Owners then have access to their individual collector’s items in the virtual world, with each being created by Unreal Engine 5.

In addition, owners of the Porsche NFTs gain exclusive access to experiences in the virtual and real world. Digital pioneers can, for one, participate directly in Porsche’s journey into the world of Web3 and enter into a dialogue with the brand.

“Porsche has longstanding links to the creative arts and we’re excited to take this next step at Art Basel in launching a beautiful, and of course unique, set of NFTs to allow private ownership of a piece of Porsche art. We’re excited for the launch in Miami, and to witness the work of the NFT owners as their bespoke artwork develops over the course of the coming months,” commented Porsche Cars North America, Inc. President and CEO Kjell Gruner.

Starting in January 2023, prospective customers will have access to a total of 7,500 unique digital collector’s items. As usual in the Web3 scene, it is possible to register in advance on an Allowlist. Purchase of the NFTs is limited to three per person.

Photos from Porsche

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