Rolls-Royce Boat Tail makes global debut at Concorso d’Eleganza Villa d’Este

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There’s no better place to showcase Rolls-Royce’s most elegant (not to mention most expensive) coach build commission than in the annual competition of elegance held near the Villa d'Este hotel in Cernobbio, on the western shore of Lake Como in northern Italy.

Attendees of the Concorso d’Eleganza Villa d’Este got to see the Boat Tail on October 2 and 3, 2021 on the Mosaic Lawn within the grounds of the Grand Hotel Villa d’Este.

“It is a wonderful privilege to reveal this unique Rolls-Royce to the world for the very first time. Although images have been widely shared, the car itself has not been displayed in public before. The Villa d'Este Concorso d’Eleganza is the perfect occasion, bringing together leading international media alongside knowledgeable motoring experts and discerning luxury aficionados, on the glamorous shores of Lake Como. There is also a pleasing symmetry in that we launched the first coachbuilt Rolls-Royce of the modern era, Sweptail, at the 2017 event,” said Rolls-Royce Motor Cars CEO, Torsten Müller-Ötvös.

“It is a truly historic moment for the marque. We are leading a modern coachbuilding movement that takes the wider luxury industry into an entirely different space, where hyper-personalization and contemporary patronage provide essentially limitless possibilities,” added the Rolls-Royce boss as unveiled the bespoke creation.

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While images of the car have been shared around the world, its global debut in Villa d’Este is the first time the Boat Tail was displayed in public.

According to Rolls-Royce, the Boat Tail marks a seminal moment in the annals of the luxury car brand. It demonstrates Rolls-Royce’s commitment to coachbuilding as a central part of its future direction and portfolio.

The Rolls-Royce Boat Tail was designed and hand-built at the Home of Rolls-Royce in a highly demanding technical and creative project lasting almost four years.

Photos from Rolls-Royce

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