Michelin Chief Representative to the Philippines, Michael Nunag, has announced that Sony PlayStation has selected Michelin as the “official tire technology partner” for its “Gran Turismo” franchise, the best and most authentic driving game. Under the multi-year agreement, Michelin becomes the “official tire supplier” of the FIA-Certified Gran Turismo Championships, …

Michelin, the world’s leading tire company, unveiled the Michelin Energy XM2+ with the tagline, ‘Your Stopping Superpower.’ Targeting young and budget-conscious consumers looking for tires with safety and performance that last, the Michelin Energy XM2+ is the ideal fitment for small and midsize passenger cars. Developed to outperform its previous …

Tyreplus, a professional tire and car maintenance service center, underscored the need to have perfect tire condition to ensure safety during the rainy season. Traveling on wet roads always comes with potential danger, so to ensure that motorists can prime their vehicles with the proper safety measures, the car servicing …

No one can deny the importance of tires. But honestly, they’re so common and plain these days–once you’ve seen one, you’ve seen all, right? Wrong. Truth is, technology has kept up with modern wheels and have produced remarkable ones that are truly impressive, to say the least. Here are some …

Michelin’s ‘Teens Prove Their #StreetTread‘ campaign, wherein teens were enticed with Michelin-inspired sneakers to check the condition of their tires for safety, won ‘Best of Silver Anvil,‘ the top honor at the 2019 Silver Anvil Awards hosted by the Public Relations Society of America (PRSA). The ‘#StreetTread’ campaign, which Michelin …

Michelin Tire PLC , the French tire manufacturer, has launched a collaboration with Uniqlo Co. Ltd. for its The Brands Masterpiece series from the Spring & Summer Collection of the UT T-shirt brand. The Brands Masterpiece series is a brand-collaboration project that uses logos or noted products from some of …

Michelin and Mitsubishi Motors Philippines have joined hands to make after sales service at Mitsubishi service centers much more convenient for customers. Mitsubishi has begun to offer a range of Michelin tires at Alpine Motors, its Carmona Mitsubishi dealership and service center in Cavite. The offering seeks to provide car …

Ambitious? Yes. Impossible? No–not even the tiniest bit. “It’s not a dream. We should have the first industry machine in 2020. And then the industry will ramp up from there We hope in 2020 we will be able to show the first tire made of wood,” said Cyrille Roget, Michelin’s …

We are seeing many advancements in this technological era. However, while those advancements validate the greatness of human race, we also need to be concerned in sustaining our environment. Michelin is among the many companies that understands the value of taking care of our planet as seen on its research …

Michelin, one of the world’s largest tire makers, and Maxion Wheels, the world’s largest wheel manufacturer, received a 2018 CLEPA Innovation Award at this year’s European Association of Automotive Suppliers (CLEPA) Innovation Award program. The jury recognized the two companies’ joint innovation efforts that resulted in the latest wheel invention, …

What happens when you cross together a tire and a wheel? You get Tweel–an airless tire created by Michelin. Designed so you’ll “never ever get a flat tire again,” this innovative technology will be available for all utility vehicles very soon. This concept tire has been in the works for …

Michelin recently opened the first TyrePlus outlet in the Philippines, an internationally famous car servicing center concept which is part of the Michelin global network of professionals in car maintenance. The comprehensive Car Service Center that offers a wide choice of major tire brands, lubricants, batteries, suspension and other services, …

Michelin Philippines has launched the Michelin LTX Force, a new tire for SUVs and light trucks that “comes with the best of Michelin’s on- and off-road technologies for multi-purpose use on all types of terrain.” “On a global scale, the SUV tire segment is growing larger in strategic importance,” said …

When you buy food, naturally, you’ll check the ‘Best Before’ date to ensure you’re not purchasing an expired product. But do you do the same for other products you buy, like your car’s tires, for instance? Do you find yourself checking the DOT tire ID number—the text on the tire’s …