Triumph offers tour of new UK assembly line

Triumph Factory Tour

Triumph Motorcycles launched an all-new factory tour as part of its visitor experience. The tour now includes a visit to motorcycle maker's Center of Excellence, home of Triumph’s prototype development and 3D printing, as well as the world-renowned Paint Shop. A new UK assembly line can also be viewed from the tour.

The new assembly facility has been designed to build several thousand motorcycles a year, across a wide variety of Triumph models, for the UK and European markets. This follows Triumph’s plan to continue to build motorcycles in the UK, and to increase capacity to respond to shifts in customer demand. 

With this refreshed factory tour, visitors can get close up to the 3D designs, tools, and components being used in early-stage prototype builds. Triumph promises to continue to build all of its engineering prototypes at the Hinckley headquarters.

Triumph Factory Tour

One of the visitors on the very first Factory Tour, Nicole Coates said: "It is quite impressive! I have come away with a great appreciation for the quality that’s coming from Triumph. I was surprised to see so many people working by hand rather than robots. It is such a personable experience; the staff working in the Factory looked very at ease and proud of what they were doing."

Anthony Coates, who had received the factory tour as a gift added:
The experience overall has been great. The tour guides pitch it very well, throughout the route it’s easy to follow and understand. Even after the Factory Tour, we visited the Exhibition which was fascinating, and the Café was very satisfying with friendly, welcoming staff. I would recommend Triumph Factory Visitor Experience!"

Head of customer experience Simon Thrussell commented: “ A team from across the business has worked relentlessly to create a thoroughly engaging, educational and exciting experience that the whole family can enjoy.”

Triumph Rocket 3 R

For visitors looking join the tour can book a slot at Triumph Motorcycles' website ( The tour goes for £20 (P1,400) per person. Entry to the The Exhibition, 1902 Café, and Factory Shop is free. 

Photos from Triumph

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