WATCH: Honda releases ‘Forever Determined’ short video

Honda has just released a short video on its official YouTube channel titled "Forever Determined." The one-minute clip builds on Honda’s recent "Origin of Determination" campaign.

You can check out Forever Determined, here, and Origin of Determination, here.

The latest clip puts viewers in the driver’s seat of some of Honda’s most iconic products — past, present, and future — all developed through innovative technology and the sheer determination of Honda engineers.

“As Honda prepares for our electrified future, we want to connect with brand enthusiasts and a new generation of customers to show how the values of Honda have brought a wide range of innovative mobility products to life. From the road to the ocean to the skies, we’re sharing how Honda is embarking on new mobility initiatives to help people make their lives better today and into the future,” said Honda Auto Marketing Senior Manager Jessika Laudermilk.

Eagle-eyed motorsports fans will recognize Oracle Red Bull Racing’s RB16B F1 race car with a shot of Max Verstappen's cockpit as he crosses the finish line to win the controversial race in Abu Dhabi. They will also likely spot the cabin of the 2023 Honda Civic Type R — the most powerful Type R ever.

Those into two-wheelers will certainly appreciate a rider’s view of the RC142 motorcycle on the iconic Isle of Man TT Race.

Honda’s Forever Determined video also has something for those who love mud, sweat, and gears. Featured in the video is Honda’s rugged race truck — the Baja Ridgeline — as well as the HRC CRF450R dirt bike and the Dakar Rally-winning CRF450 Rally.

Other notable innovations to watch out for in the Forever Determined video include the Type A motorized bicycle; the Honda S-Dream setting a class record at Bonneville Speed Week; HondaJet Elite S: the fastest, farthest and highest-flying aircraft in its class; the Honda-powered Formula 4 Power Stroke boat; and the Honda eVTOL taking off.

And oh, you can’t see him (pun intended) but John Cena is the voice-over of the Forever Determined spot.

Forever Determined will be featured across a wide range of media platforms, from broadcast and streaming to contextual digital media partnerships, as well as social media and in-cinema. Honda also is airing the spot within high-profile national sports programming in National Hockey League (NHL), top-rated National Football League (NFL) games, and National Collegiate Athletic Association (NCAA) college football matchups.

A unique extension of the campaign will be showcased in the Hondaverse on Twitch, in its second iteration, by creating a Honda Hub using the Fortnite creative map mode.

Photos from Honda

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