Arai to helm Honda Cars PH

MANILA: Honda Cars Philippines, Incorporated (HCPI) will soon have Hidekazu Arai as its president.

The Japanese automaker’s local distributor said that Arai will replace outgoing president Rie Miyake after three years of leading the company.

The incoming chief will enter the country with nearly two decades of experience under his belt. Prior to his new post, Arai was the Chief Administrator of the Business Planning Department at Honda’s global headquarters in Japan, following significant tenures at American Honda Motor Company, Incorporated, and the Saitama Factory.

On the other hand, his predecessor has been given a new role at the headquarters effective April 1. It can be recalled that it was Miyake who provided the drumroll for the upcoming all-new Prelude.

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HCPI expressed confidence in Arai’s leadership, given his strong background in business planning, finance, and electrification strategy. He is also expected to boost Honda’s commitment to sustainable mobility and the brand’s presence in the Philippine market through refined business practices that ensure superior product value and outstanding customer service.

Such movements came after Honda reassessed its electrification strategy, which led to the cancellation of the global launches of the 0 series (Saloon and Sport Utility Vehicle), which were expected to arrive in the Philippines.

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