Aston Martin introduces F1 pit garage to online car configurator

Aston Martin announced that it has added a Formula 1 pit garage to its online car configurator, accessible through its website — astonmartin.com.

That said, fans of the famed British automotive brand will now be able to use Aston Martin Aramco Cognizant Formula One Team’s pit garage as they configure their preferred Aston Martin car.

We tried accessing the website of Aston Martin’s local arm and configured the DBX707 super sport utility vehicle, which was recently brought here to the Philippines. Upon entering the car configurator, we were greeted with a pop-up message that read: “Our return to Formula One puts us back where we belong. At the peak of the pinnacle of motorsport. Our involvement in the most technologically advanced sport on the planet transfuses F1 methods, materials, and minds from the front of the grid to our everyday road cars, creating a line-up of models that steals hearts, halts breath, and devours every spare millisecond.”

The new digital environment, Aston Martin explained, displays the AMR23 challenger within the garage, allowing customers and fans to take inspiration from the pinnacle of motorsport engineering and design when bringing to life their bespoke interpretation of an Aston Martin.

Likewise, Fernando Alosno’s third-place trophy can be spotted when one shifts the pit garage’s angle.

Once the ultimate expression and interpretation of an Aston Martin has been created, customers and fans can download a personalized brochure of their configuration, share their favorite configurations on social media, and choose to book a test drive at any point in the process.

“With recent brand research revealing that almost 90 percent of our customers are passionate about Formula 1, we believe this high-performance inspired environment will draw further synergies between track and road, allowing our customers to spec all of our models from within the Aston Martin Aramco Cognizant Formula One Team pit garage,” said Aston Martin Global Marketing and Communication Head Renato Bisignani.

“Our configurator has always been designed to engage, excite and inspire, with more than half of our customers now using this digital tool during their purchase journey. We are therefore committed to further expanding its offering and developing unique features as part of our focus to deliver luxury digital experiences for our customers,” he added.

Photos from Aston Martin and Aston Martin Manila’s website

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Waiting period for Aston Martin DBX707 around 6-9 months