BMW and Marvel Studios have collaborated for the first time on Black Widow, which recently launched in US theaters, and on the Disney+ streaming platform.
The Marvel Cinematic Universe’s spy thriller will feature BMW X3 and 2 Series Gran Coupé.
“This is the very first time BMW has worked with Marvel Studios and the result is just stunning,” BMW USA Senior Vice President for Customer and Brand Jens Thiemer said.
“Having the X3 and the 2 Series Gran Coupé playing key roles in Black Widow is part of our marketing strategy, adding strong emotional value to the communication of these models.
As emotional and thrilling stories play an increasing role in our brand communication, we are definitely looking forward to continue working with Marvel Studios,” Thiemer added.
The BMW and Marvel Studios collaboration is planned to continue beyond Black Widow.
In the movie, Natasha Romanoff, the "Black Widow," confronts the darker parts of her ledger when a dangerous conspiracy with ties to her past arises. Pursued by that conspiracy, Natasha, played by Scarlett Johansson, must deal with her history as a spy and the broken relationships before she became an Avenger.
“There is no better vehicle to take us on Natasha’s journey as she sorts her past than a BMW,” Walt Disney Senior Vice President for Partnership Marketing Mindy Hamilton said.
“The X3 and 2 Series Gran Coupé are sleek and agile, just like Black Widow, and we are so excited for the world to see where we’ve been together in July.”
Photos from BMW USA
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