Ford Breaks Ground for New Dealership Facility in Marikina
Ford Philippines is expanding its dealership footprint with the construction of a new dealership facility in Marikina which recently broke ground in a ceremonial event. Opening by the fourth quarter of this year, the new Ford Marikina will be one of the biggest Ford dealerships in the country with a total floor area of over 5,000 square meters which can accommodate an eight-car showroom display, 26 service bays, and three interactive bays. The new Ford Marikina will be the first dealer in Metro Manila to follow the new global dealership branding guidelines of Ford. It aims to bring to life the Ford Guest Experience program, an enhanced sales and service initiative that harnesses the power of technology to deliver an enhanced and more efficient customer experience. "The addition of a new Ford dealership in our growing network in the country testifies to the growing preference for the Ford brand in the country as we continue to widen our reach to customers in the eastern part of Manila. We're thankful to the strong collaboration with our dealer partners for the opportunity to serve the growing car market in this area and offer them the enhanced Ford ownership experience," explains Bertrand Lessard, managing director, Ford Philippines. Joining Lessard during the groundbreaking ceremony in Marikina are (from left to right) Engr. Erickson Salanguit, Senior Project Manager, ELS Consultancy; Arch. Jose Siao Ling, Principal Architect, Jose Siao Ling & Associates; Eaton Ong, CEO, ILO Construction Inc.; Ramon B. Manzana, Chairman, MOS Autosolutions, Inc.; Bert Lessard, Managing Director, Ford Philippines; Ponchi Santos, Chief of Staff, Tourism Head, Marikina City; Rodel Gallega, VP for Marketing and Sales, Ford Philippines; and Jedrik O. Manzana, President, MOS Autosolutions, Inc.