Ford PH Opens New Dealership Facility in Clark
Ford Philippines has expanded its retail footprint with the opening of its new dealership facility in Clark, Pampanga, serving the automotive sales and service needs of customers around the area. "This is another major milestone for us in Ford as we continue to grow our dealership network to reach more customers in Clark, which is one of the country's major economic hubs, giving them access to our world-class vehicles and improvements in the overall ownership experience," says Bert Lessard, managing director, Ford Philippines. Ford Clark is Ford's 47th dealership facility in the Philippines. It has a total floor area of 1,863 square meters. It has a four-car showroom display, one interactive bay, and seven service bays with additional 16 service bays provisioned for future expansion. Ford Clark is the first dealership in the country to follow the new global dealership branding guidelines, showcasing a more globally-aligned exterior and interior look and feel to offer customers a better dealership experience. For the exteriors, Ford Clark will retain the current global brand identity for consistency, as seen in the dealership facility's brand wall, entrance tower, and Ford signage. For its interiors, Ford Clark will provide customers a more engaging and inclusive environment that will put them in control of their sales and service transactions. The new dealership facility will also be enabled by new technological features that will help facilitate a faster and more customer-focused sales and after-sales delivery. It will also aim to connect the customer's online purchasing journey with the on-ground, in-store environment--paving the way for a more connected, seamless, and best-in-class automotive retail experience. Some of the highlights of the refreshed interiors include a more interactive welcome pod that exemplifies "people serving people" with a welcoming hospitality gesture, a vehicle display space that allows for optimal vehicle presentation, purchase rooms designed to give customers a feeling of being in-control and laid out to enable a smooth interaction with the sales staff, a community and social area that provides an engaging multi-functional space for social and community events, a customer lounge that allows customers to connect online, charge their gadgets or work remotely, and an enhanced celebration bay and service reception area. "Today's automotive customers are increasingly sophisticated, business-minded and technologically-savvy. Therefore, it is vital that a dealership facility, which is one of our most important customer touchpoints, adapt to this changing consumer behavior in terms of look, feel, and the experience it offers to customers," adds Lessard. "The new and world-class Ford Clark dealership is an embodiment of our commitment to enhance the Ford ownership experience with its new features, new look and feel, and new innovations that will change the way we interact with our customers." Ford Clark is located at LGC Automotive Services Building, M.A. Roxas Highway, Clark Freeport Zone, Pampanga and is operated by the LPL Group headed by its chairman and president, Levy P. Laus.