From SGAP to SFP: Nishi now helms Fuso PH

Fuso showroom

After turning over the Geely Philippines leadership to Yugo KiyofujiYosuke Nishi now holds a new position: president and chief executive officer (CEO) of Sojitz Fuso Philippines (SFP).


  • Who is the new Sojitz Fuso Philippines president and chief executive officer?

    He is Yosuke Nishi.
  • Where was Nishi from before his latest position?

    He was the president and CEO of Geely Philippines.
  • Nishi replaced Yoshihisa Hosaka, whose appointment as SFP chief ended on March 31, 2022.

    Hosaka’s new assignment will be in Sojitz Corporation headquarters in Tokyo, Japan to fulfill a new role for the following markets in some African countries as well as Mauritius, Sri Lanka, and Saudi Arabia.

    Yosuke Nishi

    Under Hosaka’s watch, SFP’s sales for fiscal year 2021 grew by 11 percent amid the challenges caused by the pandemic. It was also during Hosaka’s term that SFP launched the all-new Fuso Canter six-wheeler models.

    Meanwhile, Nishi took over the SFP leadership starting April 1.

    Yosuke Nishi

    “We have great expectations for Fuso this year, with clear plans to focus on the acceleration of network expansion and strengthening our market presence in the key areas. I want to assure our customers and partners that SFP will continue to provide high-quality service, customer satisfaction, and remarkable experience with the Fuso brand,” the newly-hailed president and chief executive was quoted as saying.

    Aside from the new president, SFP announced that its corporate headquarters is now located at 1016 EDSA Corner Corregidor Street, Bago Bantay, Ramon Magsaysay I, Quezon City.

    Photos from Sojitz Fuso Philippines, Sojitz G Auto Philippines

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