GAC consolidates sub-brands in PH now in under sole firm

MANILA: GAC (Guangzhou Automobile Group Company) International Philippines is now the brand’s official subsidiary in the country.

In a statement, the company shared that it has consolidated all the sub-brands that the Chinese automaker has locally — namely GAC Motor, Aion, and Hyptec — as part of its stride to advance the One GAC strategy here.

The latest development, GAC International Philippines noted, emphasizes the company’s commitment towards investing in products, distribution networks, customer service, and operational capabilities.

Such a strategy is also eyed to ensure greater alignment between brand strategy, market execution, and customer experience to support long-term and sustainable growth by working closely with clients and partners.

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Additionally, GAC International Philippines noted that the merging will concentrate on the following areas:

• Clearer and more consistent communication on brand identity
• Sales and service networks optimization
• Reliable, consistent, and customer-centric ownership as well as aftersales experience

The newly-created enterprise also vowed to provide Filipino customers a “broader and more diverse product portfolio and advanced technology experience, while empowering local dealers and partners with stronger momentum, clearer direction, and enhanced growth opportunities. With that, GAC International Philippines plans to introduce around six to eight new models in the country.

Further, GAC International Philippines vowed to continue investing in strengthening local operational foundations such as:

• Operational and process optimization
• Dealer network support
• Parts supply capability enhancement through localized warehousing and logistics improvements

Lastly GAC International Philippines mentioned that all authorized dealerships under its sub-brands will remain business as usual"— with all warranty coverages, aftersales services, and parts availability to continue to be offered.

To note, assumptions about the consolidation rose as early as 2024 when GAC Aion took part in Philippine Electric Vehicle Summit (PEVS) that year. Some key personalities from GAC Motor Philippines were also seen in the vicinity.

Also read:

GAC Motor PH to open Nueva Ecija dealership in 2025

Aion poised to compete in PH EV arena soon

GAC Motor unveils ‘Trillion Yuan’ initiative

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