Honda Cars PH: Takakura Out, Nakamura In

Ruben Manahan Apr 01, 2020

Honda Cars Philippines today announced that Noriyuki Takakura is no longer the president of Honda Cars Philippines. During Takakura's stint, the Philippines had the Honda Civic Type R, which was well-received by the local market. Aside from that Honda had the latest model change for the CRV, Brio and Accord and the facelifted versions of City, Jazz, Mobilio, Odyssey, HR-V, Civic and BR-V.

Starting April 1, Takakura will be transferred and will head Honda Automobile (Thailand) Co., Ltd. (HATC). Replacing Takakura in the Philippine arm of Honda will be Masahiko Nakamura. Since 2016, Nakamura has held deputy general manager positions in various divisions at the Honda Motor Co., Ltd. headquarters in Japan, gaining expertise in sales, business strategy, and marketing.

Overall, Nakamura has more than 30 years of experience in Honda automobile operations. To add to that, Nakamura held managerial posts for Honda in Thailand and Indonesia earlier in his career. The new HCPI top executive is eyeing to share his expertise with the local team as he hopes to steer Honda’s automobile business through a challenging and evolving automotive landscape.