Honda motorcycle, automobiles hailed Red Dot Design Award winners

The Honda XL750 Transalp, CB750 Hornet, Civic e:HEV, and Civic Type R, were named as winners of the recently held Red Dot Design Award.

According to the Japanese automotive brand, the four vehicles were each awarded honors in the Product Design discipline.

For the Honda XL750 Transalp, the firm revealed that its design team pursued an “adventure style,” which highlights the unique characteristics of Honda Transalp and inspires riders’ adventurous spirit. The result was the motorcycle’s highly functional, large-size windscreen that realizes both outstanding wind protection and aerodynamic performance.

Meanwhile, the Honda CB750 Hornet — which was sold exclusively outside of Japan — was designed to create a sense of excitement in a wide range of use: from daily city use to leisure riding on weekends. That said, the team working on the motorbike strived for a sport naked style that combines supple agility and power, while pursuing a lightweight and compact styling.

As for the Honda Civic e:HEV, the company pointed out that one of the key design goals when developing the automobile was to create sleek and beautiful proportions while pursuing a spacious cabin that makes driving easier. To create a design that communicates the dynamic and sporty driving experience this vehicle will offer, Honda’s design crew made the beltline with low and horizontally-oriented styling, which connects smoothly from the front hood to the rear end.

Lastly, the Honda Civic Type R was designed to emphasize low and wide packaging as well as express overwhelming speed and beauty. That said, it was made with a large grille and a rear spoiler that adopted a side sill garnish and die-cast aluminum stays. The sleek and beautiful styling, Honda added, was perfected by integrating the rear fenders with the body.

“This year, Honda is celebrating the 75th anniversary of its founding. We are very pleased to win the Red Dot Design Award: Product Design in both motorcycle and automobile designs. We believe that we have been able to win this world-class design award for four years in a row because Honda’s ‘people-centric’ approach to Monozukuri (art of making things) has been well conveyed to our customers and society directly through our products. Honda will continue to carry on this approach and passion and keep surprising and inspiring people with our design,” commented Honda Research and Development Co., Ltd. Design Center Managing Director and Chief Design Officer Toshinobu Minami.

Photos from Honda

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