Hyundai bags multiple recognitions at 2020 IDEA


Last Thursday, September 17, the Industrial Designers Society of America awarded Hyundai with three 2020 International Design Excellence Awards (IDEA).

Hyundai's Vest Exoskeleton (VEX) was named a Gold Award winner in the Commercial & Industrial Products category. In the Automotive & Transportation category, the Hyundai 45 concept received a Bronze Award, while the Hyundai Prophecy concept was named a finalist in the same category.

These three models were selected for their "bold and artful design innovations, enhancing quality of life and pushing conceptual and engineering boundaries."

“Hyundai’s IONIQ EV design vision, 45 concept, has now been recognized globally by winning an IDEA Award,” said SangYup Lee, Senior Vice President and Head of Hyundai Global Design Center. “By winning Gold with a non-automotive design, it shows how we are expanding our design capabilities.”



Hyundai's VEX is a wearable vest that enables natural movement, comfortable fit and full range of motion through the world’s first 'multi-axis trajectory structure' which simulates the human shoulder joint without electricity or batteries. Designed for industrial workers, the vest enhances productivity and reduces fatigue by imitating the movement of human joints to boost load support and mobility.

45 Concept 

The 45 concept foreshadows a new era of Hyundai's automotive design focused on electrification, autonomous technologies and intelligent design. The dramatic exterior styling of 45 excites the imagination and draws inspiration from the vehicle that first established Hyundai's design DNA, the 1974 Pony Coupe Concept. The iconic character of 45 is defined by its monocoque-style body, aerodynamic and light-weight design inspired by aircrafts from the 1920s.

Prophecy Concept

Prophecy Concept

The Prophecy concept has an iconic silhouette of perfect proportions that have been inspired by an aerodynamic design. Leveraging the extended wheelbase and shorter overhang, Hyundai's designers have achieved the Ultimate Automotive Form, thanks to a new EV architecture defined by pristine surfaces and pure volume in combination with aesthetic harmony and functionality

Photo/s from Hyundai 

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