Hyundai Motor Group brands top JD Power TXI Study

Hyundai Motor Group announced that its three car brands — namely Hyundai, Kia, and Genesis — have recently topped the JD Power 2022 US Tech Experience Index (TXI) Study in recognition of their product lineups’ high level of advanced technologies.

According to the South Korean conglomerate,  its luxury marque Genesis, ranked first overall and top among premium brands. The Genesis brand secured victory for the second time, thanks to a resounding Innovation Index score of 643. Genesis finished more than 50 points above the second-place brand.

“Genesis is pleased to deliver the latest technologies to our customers with our award-winning lineup of vehicles. We are glad that the study’s results recognize our commitment to implementing technologies focused on improving our customers’ driving experience,” said Genesis Motor North America Chief Operating Officer (COO) Claudia Marquez.

Hyundai, the consortium’s flagship marque, ranked highest among mass market brands. Hyundai has received such honor for the third consecutive year.

“Delivering advanced technology solutions to meet our customers’ needs is at the heart of our product development and dealer training strategies. The key is making these innovative features user-friendly and offering them to a wide range of customers. We also provide extensive customer education at our dealerships to ensure consumers get the best experience with their vehicles,” commented Hyundai Motor North America Product Planning Director Ricky Lao.

Kia ranked second after Hyundai.

“Kia is still beaming over its impressive rankings in the JD Power VDS and APEAL studies, and being recognized among the most innovative brands cements Kia’s status as a universal leader in the industry. With such high customer satisfaction in a variety of areas including design, dependability, and now innovation, we will not rest on our laurels and will continue to drive forward in all areas of development,” said Kia America COO and Executive Vice President (EVP) Steve Center.

Based on the responses of 84,165 owners who were surveyed after 90 days of ownership of new 2022 model-year vehicles, the US TXI Study analyzed 35 automotive technologies divided into four categories: convenience, emerging automation, energy and sustainability, and infotainment and connectivity. The study measures how effectively each automotive brand brings technologies to market, measured on a 1,000-point scale.

Both “Market Depth” and “Excellence in Execution” were given equal weight in the final scoring, evaluating both the penetration of advanced technologies throughout a manufacturer’s range and consumers’ own assessment of the quality of its implementation.

The study’s findings demonstrate the dedication not just to technological innovation, but to reliability and customer satisfaction, across all three automotive brands of Hyundai Motor Group.

Photos from Hyundai

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