Isuzu PH gains truck sales Triple Crown for 2025

MANILA: Isuzu Philippines Corporation (IPC) bagged its 26th year of being the top truck distributor in the country in 2025.

Based on the joint report from the Chamber of Automotive Manufacturers of the Philippines, Incorporated (CAMPI) and the Truck Manufacturers Association (TMA), the company delivered 4,794 commercial vehicles last year — reflecting a four-percent rise over its performance in 2024.

The same retail performance also allowed the vehicle to corner 42.2 percent of the market.

Aside from leading the overall local truck sales, the Japanese truck distributor also got its newest Triple Crown recognition by having the highest number of sales in the light-, medium-, and heavy-duty truck segments.

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The achievement, IPC said, highlights Isuzu's “balanced product portfolio and its ability to serve diverse industries, from small enterprises to large-scale logistics and infrastructure operations.”

Check out IPC’s 2025 truck sales breakdown

Sales breakdown

A total of 2,814 light duty trucks were sold in 2025, which cornered 41.5 percent of the market. The sales driver for this segment is the Isuzu N-Series.

Under the medium-duty segment, IPC handed over 1,647 vehicles last year — a seven-percent rise from 2024’s performance and taking nearly 45 percent of the market. Driving the sales churn in the said category was the Isuzu F-Series.

Lastly, IPC sold 333 heavy-duty truck examples as it enjoyed a 36-percent year-on-year growth, and held 37.5-percent share of the market. The figures are led by the strong appreciation of the Isuzu S- and E-Series models.

Other drivers

Aside from its commercial vehicle lineup, IPC attributed its strong sales to its aftersales ecosystem known as the Isuzu Advantage.

The customer-centric system is anchored on its nationwide dealer network, extensive parts availability, and specialized services such as Isuzu Mobile Medic (which delivers on-site diagnostics and maintenance).

Complementing this is IPC’s deployment of expert truck engineers who provide technical assistance, fleet consultation, and support for specialized body applications.

Further, IPC also has fleet driver and mechanic training programs to ensure safe, fuel-efficient, and cost-effective operations.

“Maintaining our position as the country’s leading truck brand for 26 consecutive years and achieving another Triple Crown reflect the deep trust Filipino customers place in Isuzu. This trust is earned not only through product reliability, but through our commitment to providing a complete ownership experience before, during, and long after the sale,” IPC President Mikio Tsukui was quoted as saying.

Meanwhile, IPC is optimistic about its sustained growth in the truck market. With that, the company bared that it would continue to introduce more integrated business solutions, combining reliable products, digital tools, aftersales innovations, and customer-centric services to further support the operational success of Filipino enterprises.

“We extend our sincere gratitude to our customers and partners for their continued trust. As we move forward, Isuzu remains committed to delivering smarter, more efficient, and more sustainable business solutions—helping Filipino businesses grow today and into the future,” Tsukui ended.

Also read:

Isuzu PH maintains truck sales dominance in Apr. 2025

Isuzu launches S, E Series trucks for PH market

25 in ’24: Isuzu keeps truck sales reign in PH for 25 years straight