Mitsubishi Motors to Introduce New Global Dealership Design
Mitsubishi Motors Corporation wants to do a bit of a refresh by introducing a new exterior and interior design to around 5,000 dealerships worldwide. This move is in line with the Japanese automaker's new tagline dubbed as "Drive your Ambition."
Based on the images, Mitsubishi's new dealerships will feature a black, white, and gray exterior colors along with red dynamic lines. From the looks of it, we think that this new color scheme looks better as compared to the current colors that Mitsubishi dealerships in the Philippines have. It also makes the structure look more premium and luxurious.
Inside, Mitsubishi says the showroom is designed to "provide better customer experience" while the brand's car model line-up will be the centerpiece of the interior. The new design also intends to give customers a "coherent experience."
"Our brand is evolving and we need to reflect this in each and every customer touch point. So we are implementing the new dealer identity to ensure that the customers can experience a consistent Mitsubishi-ness including look & feel, and service quality of Mitsubishi Motors wherever they are in the world," said Mitsubishi Motors Senior Vice President of Global Marketing and Sales Division Guillaume Cartier.
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