Mitsubishi PH launches new company slogan ‘Life Made Better’

Mitsubishi PH's "Life Made Better" slogan

Mitsubishi Motors Philippines Corporation (MMPC) has launched its latest slogan aimed to keep the connection that it has established to customers.

KEY TAKEAWAYS

  • What is Mitsubishi’s “Life Made Better” slogan?

    It is the local distributor’s latest initiative that is targeted to energize its commitment in enriching the Filipinos’ car life experience.
  • What are the initiatives that MMPC will conduct in relation to the new program?

    MMPC brand communications head Mark Parulan said that they will ensure that customers will continue to enjoy quality experience and produce content that will further provide inspiration and encouragement to the public. 
  • The company — headed by its President and Chief Executive Officer Takeshi Hara — has pledged to the motto, “Life Made Better”.

    “Our new local slogan Life Made Better is a reflection of our revitalized commitment to significantly contribute in enriching the car life experience of Filipinos. We wish to create a positive culture within our organization that will radiate to our customers,” Hara was quoted as saying.

    “Our main goal is to significantly contribute to the recovery and growth of the Philippine economy. With our effort to make lives better, we hope to bring Mitsubishi Motors closer to the hearts of Filipinos,” he added.

    Takeshi Hara

    To note, MMPC has been doing business in the country for more than 50 years, offering Filipinos with “reliable and world-class quality vehicles that have been their life partner for so many years.” 

    “MMPC’s strong number two position in the automotive industry is a testament to the solid bond that the brand has established with its customers,” the company noted.

    The local arm of the Japanese marque is currently assembling in its Sta. Rosa manufacturing facility the Mitsubishi MirageMirage G4 and L300. It also has a 59-dealer strong network around the country and is expected to expand further in 2022. 

    “The expansion does not only provide easy accessibility and convenience to clients but also helps rejuvenate the community with various economic contributions,” MMPC shared.

    Mitsubishi dealership

    For his part, MMPC brand communications head Mark Parulan said that they are “geared to improve service in every customer engagement to further enhance ownership experience.”

    “We are carefully studying each touch point to make sure that our clients will have an easy and pleasant experience with our brand. We will maximize the use of our social media pages as a source of inspiration by sharing positive and encouraging content,” Parulan explained.

    To know more about MMPC, its products and offers, customers may log on to www.mitsubishi-motors.ph or visit one’s preferred dealer.

    Photos from Mitsubishi Motors Philippines Corporation

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