Mitsubishi Thailand relaunches Ralliart brand with kits for Pajero Sport, Triton

Mitsubishi teased the revival of its Ralliart brand sometime in May. The Japanese automotive company revealed back then its plans to bring back the defunct sub-brand based on a slide from Mitsubishi’s 2020 financial results presentation.

Mitsubishi Motors Thailand delivered on the promise  — albeit (it seems, for now)  in the form of aesthetic upgrades.

Given the Ralliart treatment were the Thai-spec Pajero Sport (Montero Sport here in the Philippines) and the Mega Cab and Double Cab variants of the Triton (Strada here in the Philippines). Both models are exhibited at the 38th Thailand International Motor Expo 2021 in Bangkok.

The Pajero Sport got a Ralliart decorative kit under the front and rear bumpers as well as black wheel arches, Ralliart side stickers, red Ralliart mudguards, and Ralliart floormats.

On the other hand, the Triton pickup trucks got similar Ralliart front bumper kits, Ralliart side stickers, a Ralliart tailgate door, Ralliart mudguards, and Ralliart floormats.

Unfortunately, the Ralliart relaunch is only an appearance package for the aforementioned nameplates and Mitsubishi did not give the Ralliart versions of the Pajero Sport SUV and Triton pickup truck any performance upgrades whatsoever.

What makes the Ralliart-inspired models a harder pill to swallow, according to some Thai fans of the brand,  is that Mitsubishi Thailand captioned the relaunch with the words “Awaken the legend, the spirit of victory,” and “The great legend is back. Pass on the DNA champion bloodline both technology and performance from the racetrack.”

Regrettably, the Ralliart-inspired pickup truck and SUV lacked technological or performance upgrades.

Fortunately, the Thai-spec Ralliart Pajero Sport and Triton are just the beginning. Mitsubishi Motors Corporation President and CEO Takao Kato confirms that there are more Ralliart-inspired models to come.

“We are truly honored to bring back the Ralliart brand products to the fans of Mitsubishi Motors and Ralliart. Starting from these Ralliart special editions in Thailand, we are planning to introduce more of the attractive items sequentially. We are also considering some exciting activities in the near future, so that the fans can feel and enjoy our Ralliart spirit. Please stay tuned with our revived Ralliart, there is more to come,” Kato said.

Sales of the Thai-spec Triton Ralliart and the Pajero Sport Ralliart have started this month at the Motor Expo and in Mitsubishi Motors' dealerships nationwide in Thailand.

Photos from Mitsubishi

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Mitsubishi teases Ralliart revival