Peugeot PH caps Q1 2022 on high note

Raoul Picello

Peugeot Philippines under its new distributor Astara  has shown its fangs as it caps the first quarter of 2022 with the aggressive expansion of products and dealership network.

KEY TAKEAWAYS

  • How big is the sales increase that Peugeot Philippines experienced in the first quarter of 2022?

    It enjoyed an 89-percent sales increase year-over-year.
  • What are the Peugeot models that spurred the sales rise?

    These are the new Peugeot 5008 and 3008.
  • The company said that for the first three months of the year, it experienced an 89-percent increase in sales year-over-year. The rally was driven by the new Peugeot 5008 and 3008, which were unveiled locally in January and February, respectively.

    New Peugeot logo

    Aside from that, Peugeot Philippines added four new dealerships to its growing dealer network—bringing the total number of sales facilities nationwide to seven.

    The new dealerships are Peugeot Balintawak under the ANC Group, Peugeot Davao of the Angcore Group, Peugeot Alabang of Automotive Icon Inc., and Peugeot Cebu of the Gateway Group. All of the aforementioned establishments are expected to be operational within the year.

    “We continue to make progress with our plans since relaunching the brand in January, and this momentum is being driven by our line-up of global Peugeot vehicles that is allowing us to become a premium auto brand of choice for Filipinos,” Peugeot Philippines Managing Director Raoul Picello said.

    Astara

    “Together with our growing dealer family, we remain fully committed to making the Peugeot brand accessible to more Filipinos nationwide, allowing us to better serve them and their needs,” he added.

    In an earlier interview, Picello told Carmudi Philippines that there is a possibility of bringing in more Stellantis-owned marques should Astara (formerly known as Bergé Auto) sees a clear demand that needs to be met.

    Photos from Peugeot Philippines, Astara

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