Peugeot sets up ‘The Sphere’ display in Louvre

Nearly two months after its release, the Peugeot 408 makes its debut at the Louvre through a stunning display dubbed “The Sphere.”

Last week, the Lion brand presented the crossover at the Louvre Lens Museum where it was seen housed inside a transparent sphere, suspended and rotating, in order to show the latest model. This unexpected presentation, per the French automotive brand, is perfectly aligned with the 408’s unexpected design.

“We really liked the idea of this ephemeral work of art, which is original and beautiful to look at, and which perfectly accentuates our new arrival. The new Peugeot 408's original style has been praised by many people who have already discovered it. It has been presented in a very original way, in the magnificent and modern setting of the Louvre Lens,” said Peugeot CEO Linda Jackson.

A talented team of artists, engineers, and technicians from the Parisian creative studio Superbien implemented the project imagined by the OPEn agency and transformed it into a breath-taking reality that appears to defy gravity.

These specialists in the design of unique installations created this impressive setting, that leaves viewers questioning how the new Peugeot 408 can be suspended, twisting, and turning inside “The Sphere.” The new 408 has been made into a unique work of art.

“Peugeot moves and innovates in all areas. The transparent ‘Sphere,’ designed for the new Peugeot 408, shows the allure of our new model from all sides. This creation is perfectly in line with Peugeot’s global expression of its new brand identity,” said Peugeot Marketing and Communications Director Phil York.

Photos from Peugeot

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