Porsche, Tag Heuer launch Taycan-inspired smartwatch

Porsche and Tag Heuer have launched the new Tag Heuer Connected Calibre E4-Porsche Edition, a luxury smartwatch inspired by the design of the all-electric Taycan.

The modern timepiece follows the introduction of the Tag Heuer x Porsche Carrera Chronograph, which celebrated the two companies’ rich history of motor racing heritage and the launch of their global partnership in 2021.

“This product highlights the natural synergy of our two brands: both fearless and disruptive in their respective fields, and both devoted to delivering unparalleled excellence to our customers. Our brands have led the way in embracing new technologies: just as Tag Heuer has led the luxury watch world in terms of embracing smartwatch technology, so Porsche’s electric cars innovate in their field,” said Porsche Member of the Executive Board for Sales and Marketing Detlev von Platen.

Both the physical watch and the software, Porsche explained, have design features used in the all-electric Taycan. The watch face was inspired by printed circuit boards and racing circuits, offering an animated visual effect.

The new Tag Heuer Connected Calibre E4 — Porsche Edition is housed in a large 45-millimeter (mm) sandblasted black titanium case. It also sports a black ceramic polished bezel with a dedicated scale from zero to 400 — referencing a Porsche car’s speed. The said bezel can be used to read functions relating to the car or to display metrics like heart rate.

The crown, on the other hand, has a large diameter and stands out from the watch. Its large size means that owners of the Tag Heuer Connected Calibre E4 — Porsche Edition will have plenty of room to access applications.

Its pushers, Porsche added, has a mechanical feel to highlight the Swiss watchmaker’s rich heritage in making high-end mechanical watches.

The Tag Heuer Connected Calibre E4 — Porsche Edition runs on a customized version of the Google Wear operating system (OS) allowing the smartwatch to offer a range of exclusive timers and sport and wellness apps that highlight Tag Heuer’s expertise in sports timing, including motorsports.

“‘For both Tag Heuer and Porsche, the thrill of driving is part of our heritage, and this watch celebrates the fearless spirit of both Maisons — as well as highlighting the sustainable innovation of the Taycan. This watch evokes many of the passions that we share — high performance, technological innovation, and our love for unique and unmatched products,” said Tag Heuer Chief Executive Officer (CEO) Frédéric Arnault.

Owners of select Porsche vehicles will be able to connect the Tag Heuer Connected Calibre E4-Porsche Edition to their luxurious rides. In doing so, they can see relevant information displayed on the smartwatch.

Both companies call the displays “complications,” of which, there will be a total of four.

“The first shows how much is left in the car’s battery and works with both electric Porsche models and hybrids. The second shows off ‘car autonomy’ information, displaying how many kilometers remain before the car’s battery or gas runs out. The third is a shortcut to the Wear OS My Porsche app which enables users to control their vehicle heating and air conditioning. The last complication shows the total mileage driven in the car,” Porsche said in a press release.

The Tag Heuer Connected Calibre E4 — Porsche Edition costs US$2,750 (around P150,500).

Photos from Porsche

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