Porsche Formula E cars don new livery for season finale

porsche formula e new livery

Formula E just ended its 2022 season with a final race in Seoul last Sunday. The 2022 Hana Bank Seoul E-Prix, held at the Jamsil Sports Complex in Seoul, saw both Porsche 9XX Electric race cars wear the new frozen blue and black colors that mirror the hue of the TAG Heuer Connected Calibre E4 — Porsche Edition.


  • What product from TAG Heuer inspired the colors of the new livery of the Porsche 9XX Electric race cars?

    The new livery worn by the Porsche 9XX Electric race cars were based from the TAG Heuer Connected Calibre E4 — Porsche Edition.
  • Where did the final Formula E race take place?

    The final Formula E race for the season took place in Seoul, South Korea.
  • Inspiration for the alluringly cool color combination of the first luxury smartwatch from TAG Heuer and Porsche came from the frozen blue version of the all-electric Porsche Taycan. The graphic elements of the design reflect the pit boards, speed, and progress and draw attention to the lights of Seoul — the captivating venue of the Formula E season finale.

    The collaborative timepiece between the iconic German automotive brand and the Swiss luxury watchmaker, was presented to the public in Seoul on Thursday. The new design of the Porsche 99X Electric was created exclusively for the Formula E races in the South Korean capital, and unveiled at an event in the SJ Kunsthalle in the trendy district of Chengdam-dong.

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    “Porsche and TAG Heuer celebrate two world premieres in Seoul. One is the new Connected Watch, which was developed as a joint project, and the other is the first Formula E race in South Korea. To commemorate these great events, we decided to campaign our two Porsche 99X Electric racers at the season finale with a special livery design that represents the new watch,” said TAG Heuer Porsche Formula E Team Director for Team Management and Business Relations Carlo Wiggers.

    “We are delighted to be in Seoul with our close partner Porsche to celebrate the launch of the first and much-anticipated TAG Heuer Connected Porsche Edition. And what better moment than Seoul’s first E-Prix weekend, to see our shared values and ambitions around technology, design, performance, precision, and connectivity come to life, on and off the track, in such an exciting way,” added TAG Heuer Chief Marketing Officer George Ciz.

    Despite the daring display of the new livery, the Tag Heuer Porsche Formula E Team did not manage to score any points in the final race. Both the German-Mauritian driver Pascal Wehrlein and the German driver André Lotterer did not finish the race.

    Podium finishers include Rokit Venturi Racings Edoardo Mortara, Mercedes-EQ Formula E Teams Stoffel Vandoorne, and Avalanche Andretti Formula E’s Jake Dennis.  

    Photos from Porsche

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