Suzuki PH introduces new helm, reveals latest jingle

Suzuki Philippines (SPH) is now led by its new president, Koichiro Hirao.

During the Makina Moto Show where it revealed its new offerings, the company introduced Hirao as the company’s new helm, bringing with him his vast experience on the brand.

Prior to leading SPH, Hirao served as the Suzuki Motor Corporation’s general manager for the Motorcycle Marketing and Planning department. Before that, he served as the managing director of Suzuki Motorcycle India Private Limited from 2019-2021.

Joining him at the product unveiling last week were SPH Managing Director Norminio Mojica, General Manager for Motorcycle Sales and Marketing Division Jun Bulot, Motorcycles National Sales Manager Erick Fernandez and Motorcycle Marketing Manager Nenuka Guba.

Aside from revealing the company’s new executive, SPH also highlighted its “Suzuki Oras na Para MagMotor” jingle, with the message of encouraging people to ride a motorcycle. Through this, Suzuki aims to refresh the brand jingle and align it to the current brand campaign. The melody of the jingle is fun and full of optimism which the Filipinos will surely love. 

The new anthem is a statement and a call to action urging people to ride a motorcycle.  The messaging will go deeper than the Oras na Para Magmotor call to the benefits of owning a motorcycle and having Suzuki as a great companion. We not only sell bikes, but companionship and pride for being part of Team Suzuki.

Photos from Juan Paulo Papa, Ruben Manahan IV

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