Volvo outshines all others in 2020 J.D. Power tech study


Swedish automotive brand Volvo Cars has been bestowed with the highest overall rank in a recent major technology study.

Based on the J.D. Power 2020 U.S. Tech Experience Index (TXI) Study SM, Volvo received the highest Innovation Index score among all competitors (617 out of 1,000). According to the study, drivers appreciated the Oncoming Lane Mitigation (known as Automatic Emergency Steering in the study) Cross Traffic Alert with auto brake (Front and Rear Cross Traffic Alert and Rear Automatic Braking), and Pilot Assist (Active Driving Assistance), among other technological features fitted in today's Volvo vehicles—a testament to the Swedish luxury brand’s focus on safety.


Volvo Car USA Senior Vice President Americas President and CEO Anders Gustafsson noted Volvo’s commitment to producing safer cars.

“At Volvo we believe in applying technology with purpose, not just for the sake of it,” Gustaffson said. “We have always been about safety. The innovation in our new cars adds to that and the J.D. Power Tech Experience Index clearly shows how much our customers appreciate it.”


Done from February through May this year, the study was based on responses from 82,527 owners of new 2020 model-year vehicles who evaluated their units upon 90 days of ownership. Such program complements the annual J.D. Power Initial Quality Study (IQS) SM and the J.D. Power Automotive Performance, Execution and Layout (APEAL) Study SM, and is also used to help the industry address any problematic areas before the technologies are made widely available across automotive portfolios, thus improving the future owner experience.


J.D. Power Driver Interaction and Human Machine Interface Research executive director Kristin Kolodge cited the study’s importance.

"The race never ends to develop ‘must have’ vehicle technologies,” she said. “New technology continues to be a primary factor in the vehicle purchase decision. However, it’s critical for automakers to offer features that owners find intuitive and reliable. The user experience plays a major role in whether an owner will use the technology on a regular basis or abandon it and feel like they wasted their money.”


Aside from the abovementioned features, Volvo vehicles also offer technologies not included in the study, such as 360-view cameras, sensors, and Advanced Driver Assist System (ADAS) features like Blind Spot Information System (BLIS) and Run Off Road Mitigation.

We just hope that you hare among those who took advantage of the Swedish Midsummer promo offer by Volvo Philippines last July.  Back then, they provided up to P 1 million discounts on select Volvo units including T8 Plug-In Hybrid variants.

The T8 Twin Engine Plug-in Hybrid models were offered with free home installation of the Volvo Wallbox, making it easier and more convenient for Volvo owners to charge their Plug-in Hybrid Volvos at the comforts of their residence. 

Photos from Volvo Philippines 

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