What Do BMW, Lion King, and an Oscar-Winning Movie Composer Have in Common?
A soundtrack. Yes, you’ve heard it right–a BMW engine soundtrack to be more specific.
Let’s include noise in the equation here as well. Believe us, it can be a problem in vehicles–especially the electric or hybrid ones available in the market today. And really, too much or too little can be a problem for some car owners or drivers with sensitive eardrums
So what BMW did was to make their electric vehicle–specifically, the Vision M Next hybrid–showcase a unique feature that creates a “harmony between the driver and the electrically driven vehicle.” And its answer? The BMW IconicSounds Electric feature. What’s more, they plan to include this in all the electric vehicles it’ll sell in the future.
The German company accomplished this goal by bringing in Hollywood and Oscar-winning composer Hans Zimmer. Zimmer, whose works include soundtracks to “The Lion King,” “Gladiator,” “The Dark Knight,” and “Inception,” lent his expertise in creating a soundtrack that will offer various audio stimulation according to the driver’s current condition.
“When the driver interacts with the accelerator pedal, it is not only a mechanical touchpoint but also a performative element. Accelerating becomes an experience during which the driver moves through a series of gradually morphing sound textures,” Zimmer explained.
This will be some sort of a “personal music score” for drivers. Imagine accelerating to a stimulating tune you personally picked beforehand–those reverberating, dramatic crescendos with perfect cadence to die for. So sublime we’re close to tears already. Such ecstasy is something only audiophiles and music lovers would truly understand.
So the moral of this article is this: audiophiles and drivers with sensitive auditory nerve endings should buy a BMW electric vehicle in the near future–that is before they don’t go deaf screaming at its price tag, first. Who says personal music soundtracks are cheap? Sorry folks, we’re with BMW here.