Yamaha PH's YRide Season 4 to start tomorrow

In its bid to continue to provide an avenue for original brand content, Yamaha Motor Philippines Inc. (YMPH) is set to begin the fourth season of its digital program YRide.

The Japanese motorcycle marque’s distributor in the county shared that for the upcoming season, YRide will emphasize that it is not just a motorcycle program but a lifestyle show that is “driven by personal passions and complemented by product function.”

Back in 2018, the aforementioned program featured the brand product launches, riding activities, international races, and in-depth features about its motorcycles. In the first two seasons, the show was aired over its official Facebook page and was moved to the company’s Youtube page in the third season.

“It is shifting to a younger audience and will feature personalities whose lifestyles are recognized by Gen Z,” the company explained.

In addition, YMPH said that the Yamaha Mio Fazzio will serve as YRide’s supporting piece. “With the targeted audience currently engaged in their era of self-discovery, they are all about showing the world who they are. and we’ve positioned the Mio Fazzio as an icon of unique expression, embodying Yamaha’s desire to present the opportunity to ride in style and on trend,” YMPH explained in a statement.

To be seen on YRide Season 4 are Janeena Chan, Agassi Ching, Sharlene San Pedro, Ranz and Niana.

YRide will be streamed live every Friday, 6 p.m. starting tomorrow over Yamaha Philippines Youtube Channel. Below is scheduled airing of the four episodes:

• April 28: Janeena Chan
• May 12: Agassi Ching
• May 26: Sharlene San Pedro
• June 9: Ranz Niana

Photos from Yamaha Motor Philippines

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