Yamaha Summit eyes connecting with partners, boosting presence in 2023

Yamaha Motor Philippines (YMPH) has staged the and event reconnect with its partner dealers and showcase ways of connecting with the Filipino riding community.

During the Yamaha Summit, YMPH stressed that maintaining market presence is essential in 2023. Demand, the company pointed out, increases as the riding community expands.

YMPH also introduced its three brand core values (self-expression, high energy, and premium) to its partners. These, YMPH believed, will help revitalize its strategies of product and service promotion.

Additionally, YMPH brought the new generation of Monster Energy Yamaha MotoGP racers — Fabio “El Diablo” Quartararo and Franco “Franky” Morbidelli — to the country.

Both riders met their fans in person and even ran laps at the Clark International Speedway in Pampanga.

Further, local talents McKinley Kyle “The Wonderboy” Paz (riding for the Stylo Bike Racing Team and competing in the FIM JRGP Moto2 European Championship), April King Mascardo, and Gian Carlo Mauricio (riding for the UMA Racing MMR Yamaha Philippines Team and competing in the Asia Road Racing Championship), expressed their gratitude to the Yamaha brand and the people who supported Philippine motorsports during the Yamaha Summit.

Also during the event, YMPH reiterated that it became the “Official Lifestyle Motorcycle” of the Gilas Pilipinas Team in the FIBA World Cup 2023. Participants were able to play ball against former and current Gilas players Mason Amos, Robert Bolick, Ange Koume, Chris Newsome, Marc Pingris, Gary David, Jeff Chan, and Troy Rosario.

“Yamaha Motor Philippines calls to sustain the teamwork that has been through a lot of challenges, uncertainty, and milestones together. Overall, the Yamaha Summit aims to revitalize every partner’s course of action to reach customers. YMPH ensures everyone that there will be more breakthroughs this year,” the company stated in a press statement.

Photos from Yamaha Motor Philippines

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