SsangYong for sale in the Philippines
Ssangyong Motor Company is a Korean car manufacturer that has been in the market for almost 60 years. It is the fourth largest auto company in South Korea. In 2011, Indian car company Mahindra and Mahindra Limited acquired 70 percent share of Ssangyong.
The word Ssangyong means "double dragon" in Korean. In 1980, the company started on developing its 4x4 SUV line by developing their first two SUV models, the Muso and Korando. The company also has various offerings on other car segments such as vans, pickup trucks, luxury cars and commercial vehicles.
Ssangyong began as two separate companies: Ha Dong-Hwan Motor Workshop, which started in 1954, and Dongbang Motor Corp founded in 1962. It was not until in 1963 that the two company would merged and take the name of the former.
The newly merged company started by producing army trucks and jeeps for the US Army. It then began producing some special purpose vehicles before changing its name to Dong-A motors in 1977. The Ssangyong Business Group purchased the company and changed its name to Ssangyong Motors.
In 1991, the Korean automaker acquired a partnership with Daimler-Benz to develop an SUV equipped with Mercedes Benz technology. The two created the Ssangyong Musso which was later absorbed by Ssangyong as part of its fleet of vehicles.
Their partnership with the German multinational company has also allowed Ssangyong to produce their own SUVs such as Ssangyong Rexton and Ssangyong Korando and Ssangyong Kyron.
"It works for me" is Ssangyong’s simple-worded slogan which they use on many of their marketing campaigns. Part of Ssangyong’s expansion was their development of eco-friendly diesel technology by complementing it with their efficient common rail engine.
According to Ssangyong, their luxury saloon the Ssangyong Chairman model is Korea’s flagship SUV model because of its 5,000cc V8 engine which is paired up with a seven-speed automatic transmission.
Ssangyong Korando is considered the longest-known Korean brand of SUV in the global automotive market. Completing the list of their SUV line are Ssangyong Actyon and Actyon Sports.
The Korean brand has been a known as an alternative name for some of the well-known auto manufacturers because of their product’s lower price tags and
Currently, no local company has been listed as the importer and distributor of Ssangyong vehicles in the company.