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A Harley-Davidson for Your Kids–Why Not?

So, you haven’t reached your growth spurt yet. And your idea of ‘facial hair’ is limited to your face–and head of hair. But you do have rich parents whose idea of fun is to splurge money on anti-proletariat objects to show their high status.

What would you do? Throw a temper tantrum until you get a Harley-Davidson bike.

According to RideApart, Harley Davidson has just bought StaCyc, a company that manufactures ‘push bikes’ for kids. Known as ‘EDRIVE,’ these two-wheelers are electric-powered–just for kids.

“We’re thrilled to have StaCyc become part of the Harley-Davidson family. The StaCyc team shares the same vision we have for building the next generation of riders globally and we believe that together, we will have a significant impact in bringing the fun and enjoyment of riding to kids everywhere,” said Harley-Davidson’s Senior Vice President of Marketing and Brand, Heather Malenshek.

StaCyc launched two models, the 12e (with a 12-inch frame) and 16e (with a 16-inch frame). The latter has more power, although both models can act as beginning push-bikes with no power until the child gets used to the bike. All models will be re-branded as Harley-Davidson and sold through the Harley dealer network, and will be available by the third quarter of 2019.

Ryan Ragland, Founder of StaCyc, says: “After a few conversations with Harley-Davidson, we realized that the ethos of our brands and our commitment to bringing more riders to motorcycling were incredibly aligned. The opportunity to work with the team at Harley-Davidson and have the support to carry out our mission to create the next generation of riders is exciting. Together we’re building a plan that fast-tracks our ability to help the industry create as many riders as possible.”

Expect the Harley re-branded EDRIVE to be quite pricey: around USD649 for the 12-inch bike and USD699 for the 16-inch bike.  Now we can almost hear those temper tantrums a mile away.


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