Bentley allows buyers to dress up Bentayga EWB virtually

Bentley announced that the British luxury car brand has launched an augmented reality (AR) application to showcase the Bentayga Extended Wheelbase (EWB) sport utility vehicle (SUV).

According to Bentley, the Bentayga EWB AR app is available on both the Apple AppStore and the Google Play Store.

Through the app, customers and enthusiasts alike can now explore the Bentley Bentayga EWB. Here, they can take it for a virtual drive in a real-life location of their choice, or simply check how it looks on their driveway.

Further, app users can also check out the luxury SUV’s exterior paints, leather colors, and cabin styles.

Customers can also look at two preset specifications Bentley has curated to represent the two key characteristics of the Bentayga EWB: Luxury and Performance.

Luxury, the Crewe-based carmaker explained, has a Rose Gold exterior, with an interior finished in Porpoise and Linen hide. Meanwhile, the Performance specification has a Grey Violet exterior with Damson and Linen leather accented interiorwith contrast stitching.

Both configurations showcase the Azure Specification, Rear Seat Entertainment, Bentley Diamond Illumination, and the new lofted quilting design around the cabin. The Performance specification also features the contemporary Blackline Specification.

The Bentayga EWB AR application also provides a link to the extensive Bentley Configurator leading to over 24 billion different specification combinations.

Photos from Bentley

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